General Trade & Trade Marketing Head

Role Overview:

A leading consumer-focused organization is looking for a senior leader to drive its General Trade and Trade Marketing strategy across India. This role will own national trade strategy, execution excellence, and ROI-driven trade investments while working closely with Sales, Marketing, Finance, and Supply Chain leadership.

Key Responsibilities:

- Lead Pan-India Trade Marketing vision and roadmap

- Drive General Trade performance - distribution, visibility, and execution

- Define and govern channel strategies across GT, MT, Q-Commerce, HoReCa & others

- Own trade marketing budgets with strong ROI and governance

- Track market trends, competition, and channel performance

- Build and mentor a high-performing Trade Marketing team

- Partner with cross-functional leadership to scale growth initiatives

Ideal Candidate:

- 12-18 years of experience in Sales / Trade Marketing / Channel Strategy

- Strong exposure to General Trade at national or multi-regional level

- FMCG / Food & Beverage / Consumer industry background preferred

- Strategic mindset with strong execution orientation

- Excellent stakeholder management and leadership skills