General Manager/Vice President - Strategy - Real Estate

Position: GM / VP Strategy

Experience Required: 15-20+ Years

Reporting To: Managing Director

Role Purpose:

The GM / VP Strategy will be responsible for defining and executing long-term growth strategies across:

- Sales acceleration

- Marketing transformation

- Brand positioning

- Market expansion

- Strategic partnerships

- Revenue optimization

- Process and performance systems

-This role is both strategic and execution-focused.

Key Responsibilities

1- Strategic Planning & Business Growth

- Develop sustainable growth roadmap

- Identify new market opportunities

- Build revenue expansion strategies

- Lead diversification (luxury, commercial and other developments)

2 Sales Strategy Leadership

- Create structured sales processes

- Set KPIs & performance frameworks

- Improve lead conversion ratios

- Design high-performance sales team structure

3 Marketing & Brand Strategy

- Develop integrated marketing strategy (Digital + Offline)

- Strengthen brand positioning

- Improve lead generation cost efficiency

- Introduce data-driven marketing analytics

4 Business Development

- Build alliances with:

o Channel partners

o Corporates and Institutions

o HNIs investors

- Explore JV models and land aggregation opportunities

5 Systems & Scalability

- Implement good CRM systems

- Build dashboards & performance reporting

- Establish SOPs for scale

- Drive automation where possible

6 Leadership & Culture

- Mentor senior team members

- Build performance-driven culture

- Act as strategic sounding board to Managing Director and guide to sales leadership team

Ideal Candidate Profile

- 15-20+ years' experience in real estate industries

- Experience in scaling revenue from mid-size to large level

- Strong understanding of:

o Sales funnels

o Channel sales

o Digital marketing ROI

o Land acquisition & project positioning

- MBA from reputed institute preferred

- Strong financial acumen

- Excellent negotiation skills

- Entrepreneurial mindset

- High emotional intelligence