Job Summary:

General Manager - Marketing is responsible for developing and executing strategic marketing initiatives to drive brand visibility, lead generation, customer engagement and sales growth for the company. The role involves overseeing digital and offline marketing campaigns, project launches, branding activities, channel-partner marketing, market research, and team leadership in order to achieve business objectives.

Key Responsibilities:

1. Strategic Marketing & Brand Management:

- Develop and implement comprehensive marketing strategies aligned with company goals.

- Build and strengthen the company's brand positioning in the real estate market.

- Plan and execute marketing campaigns for residential & mixed-use projects.

- Monitor market trends, competitor activities and customer preferences to identify growth opportunities.

- Manage corporate branding, project branding and public-relations activities.

- Responsible for setting up experience centre/Sales offices in consultation with Planning & Projects.

2. Lead Generation & Sales Support:

- Drive qualified lead generation through digital, print, outdoor and event-based marketing.

- Coordinate with sales teams to improve conversion rates and customer acquisition.

- Develop marketing collateral including brochures, presentations, advertisements and promotional materials.

- Support project launches, exhibitions and customer-engagement events.

3. Digital Marketing:

- Oversee digital marketing channels, including social media marketing, SEO/SEM, email marketing, Google Ads, Meta Ads, website management, and online lead portals.

- Analyse campaign performance using analytics tools and optimise ROI.

- Manage CRM integration and marketing-automation initiatives.

4. Advertising & Media Management:

- Plan media-buying strategies across print, television, radio, outdoor and digital platforms.

- Negotiate with agencies, vendors and media partners for cost-effective campaigns.

- Ensure timely execution of advertisements and promotional activities.

5. Budgeting & Performance Management:

- Prepare and manage the annual marketing budget.

- Monitor marketing expenses and ensure efficient utilisation of resources.

- Track KPIs such as lead cost, conversion ratio, campaign ROI and brand reach.

- Present periodic marketing reports to senior management.

6. Team Leadership:

- Lead and mentor the marketing team.

- Set performance targets and conduct regular reviews.

- Coordinate with external agencies, designers, digital partners and consultants.

7. Customer Engagement & Market Research:

- Conduct customer surveys and feedback analysis.

- Identify emerging market trends and customer demands.

- Develop customer retention and referral programmes.

Required Qualifications:

- MBA in Marketing / PGDM in Marketing from a recognised institution.

Experience:

- 15+ years of experience in marketing, preferably in the real estate industry.

- Proven experience in handling large-scale real estate project marketing and brand campaigns.

- Experience managing digital marketing and lead-generation strategies.

Required Skills:

- Strong strategic and analytical thinking.

- Expertise in real estate marketing practices.

- Digital marketing proficiency.

- Leadership and team-management skills.

- Excellent communication and negotiation abilities.

- Budget management and ROI analysis.

- Vendor and agency management.

- CRM and marketing-automation knowledge.