Sales & Business Development:

- Develop and execute sales strategies to achieve revenue, market share, and profitability targets.

- Identify and capitalize on new business opportunities across dealer, distributor, retail, and institutional channels.

- Expand market penetration and strengthen the company's presence in existing and new territories.

- Build and maintain strong relationships with key distributors, dealers, retailers, and strategic customers.

- Drive customer acquisition and retention initiatives to maximize sales growth.

Channel Sales Management:

- Develop and manage an efficient distribution and dealer network for hand tools and power tools products.

- Monitor channel partner performance and implement initiatives to improve productivity and market coverage.

- Ensure effective execution of sales programs, promotions, and product launches through channel partners.

- Resolve channel conflicts and maintain healthy business relationships across the distribution ecosystem.

- Drive secondary sales and ensure optimum inventory management within the channel.

Strategic Planning & Market Expansion:

- Analyze market trends, customer requirements, competitor activities, and industry developments.

- Develop market expansion strategies to increase geographical reach and product penetration.

- Identify emerging market opportunities and recommend growth initiatives.

- Collaborate with marketing and product teams to align business strategies with market needs.

Sales Forecasting & Pipeline Management:

- Prepare accurate sales forecasts and business plans to support organizational objectives.

- Monitor sales pipelines and conversion rates to ensure achievement of targets.

- Track key performance metrics and provide regular business reviews to senior management.

- Implement corrective actions to address gaps and improve forecast accuracy.

Pricing & Profitability Management:

- Manage pricing decisions and commercial negotiations to ensure both top-line and bottom-line growth.

- Develop pricing strategies based on market dynamics, competition, and profitability objectives.

- Monitor margins and implement initiatives to optimize revenue and profitability.

- Ensure effective management of discounts, rebates, and promotional schemes.

Team Leadership & Coaching:

- Lead, mentor, and develop the sales team to achieve individual and organizational goals.

- Establish performance metrics and conduct regular performance reviews.

- Provide coaching, training, and development opportunities to enhance sales capabilities.

- Foster a high-performance culture focused on accountability, customer satisfaction, and continuous improvement.

Customer & Stakeholder Management:

- Develop strong relationships with key accounts, distributors, dealers, and industry stakeholders.

- Address customer concerns and ensure high levels of customer satisfaction.

- Collaborate with cross-functional teams including Marketing, Supply Chain, Finance, and Product Management to drive business success.

Reporting & Compliance:

- Prepare sales reports, market intelligence updates, and business performance reviews.

- Ensure adherence to company policies, pricing guidelines, and compliance requirements.

- Maintain accurate records of sales activities, forecasts, and customer interactions.

Key Performance Indicators (KPIs):

- Revenue Growth

- Market Share Growth

- Channel Expansion & Productivity

- Sales Target Achievement

- Gross Margin & Profitability

- Forecast Accuracy

- New Customer Acquisition

- Secondary Sales Growth

- Distributor/Dealer Performance

- Team Performance & Productivity

Qualifications & Experience:

- Bachelor's Degree in Business Administration, Marketing, Engineering, or related field.

- MBA in Sales & Marketing preferred.

- 10-18 years of experience in Sales & Business Development within Hand Tools, Power Tools, Industrial Tools, Building Materials, Electrical Products, or related industries.

- Proven track record of managing channel sales networks and achieving aggressive growth targets.

- Strong experience in pricing strategy, business planning, market expansion, and team management.