Role Summary:

A General Manager (GM) of Sales in the mattress industry to oversee the entire sales function, driving revenue growth in a competitive market focused on comfort products like branded mattresses, sofas, and accessories across different channel formats.

Key Responsibilities:

1. Sales & Growth Strategy:

- Responsible for planning & achieving Pan India sales targets across trade, institutional, and exclusive brand channels.

- Develop and implement sales strategies & policies aligned with company growth plans.

- Drive revenue/volume growth and product mix improvement.

- Track & Improve market share for the brand year on year.

- Collaborate with Marketing and Product teams to strengthen premium brand perception and value communication.

- Map & provide strategic direction to the team for expansion into priority markets and emerging growth regions.

2. Team Leadership & Performance Management:

- Lead, mentor, and monitor performance of the Sales team.

- Set clear KPIs and ensure accountability across regions.

- Drive productivity improvement, sales capability building, digitization, and succession planning.

- Foster a culture of ownership, accountability, self-governance, efficiency, and high performance.

3. Commercial Governance & Policy Implementation:

- Ensure implementation of company policies related to:

1. Sales & Trade Schemes

2. TADA, CTC & Incentives

3. Branding & Promotions

4. Warranty & Claims Management

- Monitor trade scheme effectiveness and ROI.

- Ensure expense control and commercial discipline.

4. Market Intelligence & Competitive Strategy:

- Track competitor activities, pricing, policies, schemes, and market positioning.

- Analyze market trends and identify growth opportunities.

- Execute corrective and strategic actions based on market insights.

5. Customer & Channel Relationship Management:

- Build and maintain strong relationships with key distributors, institutional clients, and trade partners.

- Strengthen Partner engagement programs.

- Ensure high customer satisfaction and grievance resolution.

- Monitor primary and secondary sales performance.

- Formulate network expansion plans to ensure optimal market coverage, support brand positioning, market penetration, availability for customers, and sustainable growth.

6. Performance Tracking & Reporting:

- Share MIS, growth analysis, and strategic insights with Management.

- Set, track, and report branch wise P&L.

Desired Profile:

- MBA with 15+ years of experience in Sales (Foam, Mattress, Furniture, Consumer Durables) and min. 5+ years in Leadership role.

- Proven experience handling Pan India sales operations.

- Strong leadership experience managing large, multi-layered sales teams.

- Process/System driven with high commercial acumen and strategic thinking capability.

Please share your resume

- You can call up at 9979508515.

- We need candidates only from Consumer durable/FMCD/any product based company.

- National Exposure is must.