Role Overview:

As the GM Sales-Fresh Milk, you will spearhead the sales strategy and execution for our fresh milk portfolio across Delhi NCR and potentially other regions in India. Your day-to-day will involve leading a large sales team, developing and implementing innovative sales programs, managing key accounts, and ensuring consistent market growth. You will collaborate closely with marketing, supply chain, and finance teams to optimize product availability and profitability. This role directly impacts our market share, brand reputation, and ultimately, the health and well-being of consumers who rely on our fresh milk products.

Key Responsibilities:

- Develop and execute a comprehensive sales strategy for the fresh milk category to achieve targeted revenue and market share growth across all channels.

- Lead and mentor a large sales team, including Area Sales Managers and frontline sales personnel, to maximize their performance and achieve individual and team goals.

- Manage relationships with key accounts, including large retailers and distributors, to ensure optimal product placement, promotion, and availability.

- Identify and pursue new business opportunities to expand the distribution network and reach new customer segments.

- Monitor market trends, competitor activities, and customer feedback to identify opportunities for product innovation and sales improvement.

- Collaborate with the marketing team to develop and implement effective marketing campaigns to drive brand awareness and product demand.

- Work closely with the supply chain team to ensure efficient and timely delivery of fresh milk products to meet customer demand.

- Manage the sales budget effectively and ensure adherence to financial targets.

- Implement and monitor sales performance metrics to track progress and identify areas for improvement.

Required Skillset:

- Demonstrated ability to develop and execute successful sales strategies in the FMCG sector, specifically within the fresh milk or dairy category.

- Proven leadership skills with the ability to motivate, mentor, and manage a large sales team to achieve exceptional results.

- Strong understanding of general trade and modern trade channels, including key account management and distributor management.

- Excellent communication, negotiation, and interpersonal skills to build strong relationships with internal and external stakeholders.

- Analytical and problem-solving skills to identify market opportunities and develop effective sales solutions.

- Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.