Description:

Our client is a leading Consumer Durable company with a strong presence across India and global markets. For their ongoing expansion, they are looking to hire a senior sales professional for the following position.

1. Position: General Manager - Sales

2. Location: Hyderabad

3. Role Overview: The General Manager- Sales will be responsible for overseeing the entire sales function of the organization and driving revenue growth in a highly competitive market focused on the companys product portfolio.

Key Responsibilities:

1. Sales & Growth Strategy

- Plan and achieve Pan India sales targets across trade, institutional, and exclusive brand channels.

- Develop and implement sales strategies aligned with the companys growth objectives.

- Drive revenue and volume growth along with improvement in product mix.

- Track and improve the brands market share year on year.

- Work closely with the Marketing and Product teams to strengthen the premium brand positioning.

- Identify and expand into priority markets and emerging growth regions.

2. Team Leadership & Performance Management

- Lead, mentor, and manage the performance of the national sales team.

- Set clear KPIs and ensure accountability across regions.

- Drive productivity improvements, capability building, digitization, and succession planning.

- Foster a culture of ownership, accountability, efficiency, and high performance.

3. Commercial Governance & Policy Implementation

- Ensure implementation of company policies related to:

- Sales & Trade Schemes

- TADA, CTC & Incentives

- Branding & Promotions

- Warranty & Claims Management

- Monitor trade scheme effectiveness and return on investment.

- Ensure strong expense control and commercial discipline.

4. Market Intelligence & Competitive Strategy

- Track competitor activities including pricing, schemes, policies, and market positioning.

- Analyze market trends and identify potential growth opportunities.

- Recommend and implement strategic actions based on market insights.

5. Customer & Channel Relationship Management

- Build and maintain strong relationships with distributors, institutional clients, and channel partners.

- Strengthen partner engagement programs.

- Ensure high customer satisfaction and effective grievance resolution.

- Monitor primary and secondary sales performance.

- Develop network expansion strategies to enhance market coverage and brand penetration.

6. Performance Tracking & Reporting

- Share MIS reports, growth analysis, and strategic insights with management.

- Monitor and report branch-wise P&L performance.

Desired Profile:

- MBA with 15+ years of experience in Sales (preferably in Furniture, Consumer Durables, or related industries).

- Minimum 5+ years in a leadership role managing large sales teams.

- Proven experience handling Pan India sales operations.

- Strong leadership capability with experience managing multi-layered teams.

- Process-oriented with strong commercial acumen and strategic thinking ability.