General Manager - Sales - Cable & Conductor Manufacturing

KRAs:

- Drive the domestic B2B sales strategy, with a focus on expanding market presence, revenues, and customer base.

- Spearhead business development for identified industry segments.

- Develop new accounts and market opportunities

- Build, manage, and strengthen an effective dealer, distributor, and channel partner ecosystem.

- Establish relationships with key customers, influencers, and decision-makers to drive repeat business and strategic accounts.

- Manage and develop the regional sales team, setting clear targets and driving performance against revenue and profitability goals.

- Analyse market dynamics, customer requirements, competitive activity, and emerging opportunities to support business decisions.

- Collaborate with manufacturing, technical, and supply chain functions to align customer requirements with production and delivery schedules.

- Drive customer engagement through industry forums, exhibitions, business meets, and direct client interactions.

- Provide management with regular updates on pipeline, sales performance, market outlook, forecasts, budgets, and business development initiatives.

Desired candidate profile:

- Candidates should have proven experience in B2B Sales & Marketing of minimum 10 years

- Experience within the cable & conductor manufacturing industry is preferable

- Expertise in managing key accounts, building strategic partnerships, and demonstrating strong leadership, negotiation, and relationship management skills is essential

- Sound technical knowledge or Electrical Engineering background would be an advantage