General Manager - Sales & Marketing - Senior Living Vertical

GM Sales & Marketing | Senior Living

Looking for a General Manager Sales & Marketing for the Senior Living vertical of an established Pune-based real estate developer. This position enjoys the full ownership of GTM and Sales strategy for the elderly residential communities project in Pune.

The Senior Living segment in India is growing rapidly and this role sits at the centre of that opportunity. The right candidate will not just drive sales targets; they will shape how the marketing narrative is built, experienced, and sold to one of India's most underserved buyer segments.

Key Responsibilities:

1. Sales & Business Strategy:

- Develop and execute the end-to-end sales strategy for senior living projects. Drive lead generation, presales pipeline, and revenue targets. Build and manage channel partnerships and broker networks for customer acquisition.

2. Product Development:

- Shape the senior living product amenities, community programming, lifestyle services, and wellness features. Benchmark against leading senior living and hospitality communities. Translate market research and customer insight into product decisions.

3. Customer Experience:

- Own the customer journey from first inquiry through possession. Integrate hospitality-grade service standards across all touchpoints. Build systems for capturing and acting on customer feedback.

4. Market Intelligence & Stakeholder Management:

- Track competitor developments, pricing shifts, and emerging opportunities in retirement and assisted living segments. Coordinate with Design, CRM, and Operations teams internally. Liaise with external consultants, agencies, and specialist partners.

Ideal Candidate Profile:

- 12 to 18 years of experience in Sales & Marketing, with at least 5 years in a leadership role.

- Experience in senior living, elderly care real estate is essential. We are also open to considering experience in senior living hospitality and care services sales. We also invite applications from Senior professionals in elderly care operations or elderly living estate operations, who have a flair for sales or have done sales in the past.

- MBA in Marketing from a recognised institution.

- Strong track record of P&L ownership, revenue targets, and channel development.

- Experience managing presales and marketing teams.

- Pune-based or genuinely open to relocating to Pune.

To explore this opportunity, write to: kartikayan@wen-jobs.co.in

Key Skills:

senior living, assisted living, Customer Relationship, Sales, Special Projects, Relationship, elder care, Client, Client Relationship