General Manager - Sales & Marketing - Residential Real Estate

Description:

Job Title: General Manager - Sales & Marketing (Residential Real Estate)

Client Overview:

Our client is a 35-year-old, well-established real estate firm with a strong track record of successfully delivering multiple residential high-rise projects across Uttar Pradesh and Uttarakhand. The organization is known for quality construction, timely delivery, and customer-centric practices.

Project Overview:

The role will focus on an upcoming premium residential project comprising 500+ units of 3 & 4 BHK luxury apartments.

Key Responsibilities / Deliverables:

Sales Leadership & Strategy:

- Oversee and lead end-to-end Sales & Marketing operations for the upcoming luxury residential project.

- Drive sales growth by leading from the front, coordinating with the sales team, and formulating strategies to enhance sales velocity and volume.

- Plan and execute direct sales strategies, including pricing, schemes, and customer acquisition plans.

Institutional & HNI Sales:

- Identify and engage large institutions, corporate clients, and investors for bulk and strategic deals.

- Target and manage relationships with High Net-Worth Individuals (HNIs) to maximize premium sales.

Channel Partner & Broker Management:

- Develop, expand, and strengthen relationships with channel partners, brokers, and real estate agents active in the project catchment area.

- Ensure consistent engagement, performance tracking, and alignment of channel partners with sales goals.

Brand Building & Marketing:

- Lead brand-building initiatives at the local and regional level, including:

a. Project presentations

b. Roadshows and site events

c. Local-level social media and digital campaigns

- Collaborate with marketing teams and agencies to ensure strong project visibility and positioning.

Corporate Communication

- Handle internal and external corporate communications, including:

a. Press releases

b. Media interactions

c. Technical articles and brand-related content

- Interface with advertising and media agencies to ensure consistent brand messaging and campaign execution.

Customer Relationship Management:

- Maintain strong relationships with customers across all stages of the buying journey.

- Ensure high customer satisfaction, addressing concerns and fostering long-term trust and brand loyalty.

Candidate Profile / Incumbent Pedigree:

- 20+ years of robust experience in real estate sales and marketing, preferably in residential projects.

- Proven experience in driving sales strategies, managing large residential developments, and achieving revenue targets.

- Hands-on exposure to direct sales, institutional sales, and channel partner development.

- Strong market knowledge and established networks in Ghaziabad and Noida.

- Demonstrated ability to build and sustain long-term customer and partner relationships.

- Strong leadership, communication, negotiation, and strategic planning skills.

Location: Uttar Pradesh (Project-based)

Employment Type: Full-Time