General Manager - Sales & Marketing - Perfumes

Description:

Role Overview:

This role will lead the strategic and operational roadmap for the Perfume category and drive revenue, brand positioning, innovations, and channel growth for premium/luxury fragrances.

Key Responsibilities:

- Create and execute the full product, sales & marketing strategy for Perfumes

- Oversee product portfolio, SKUs, pricing, packaging & distribution

- Conduct competitive benchmarking & consumer research

- Work with creative agencies for brand campaigns & communication

- Drive packaging innovation across formats and segments

- Partner with perfume vendors for sourcing & NPD

- Lead sales promotion initiatives & channel tie-ups

- Enable market penetration through distributors, retailers & modern trade

Required Skill Set:

- In-depth knowledge of perfume industry dynamics

- Strong strategic planning & execution capability

- Excellent communication, analytical & stakeholder management skills

- Experience in premium & luxury categories preferred

- Key Internal/External Stakeholder Groups

- Packaging | Logistics | Product Dev | Costing | Distributors | Retailers | Branding Agencies | Research Partners | Perfume Vendors