Job Title: General Manager (Sales & Marketing) - Perfumes

Experience: 8-20 Years

Location: Corporate Headquarters (DSHQ)

Reporting To: Sr. Vice President - Marketing

Reports: No Direct Reports

Role Summary

- The General Manager (Sales & Marketing) - Perfumes will lead the strategic, operational, and testing-related deliverables for building, scaling, and validating the organization's perfume category.

- The role involves driving end-to-end sales and marketing functions, evaluating product performance, overseeing packaging and consumer testing, and ensuring the successful execution and quality assurance of all perfume-related launches and campaigns.

- The position demands deep industry knowledge, strong commercial acumen, and the ability to drive innovation across premium and luxury fragrance segments.

Key Responsibilities (KRA):

Category Strategy & Growth:

- Build and scale the perfume category through strategic product positioning, pricing, and distribution.

- Develop the annual sales and marketing roadmap aligned with brand and market objectives.

- Ensure continuous alignment with premium and luxury segment trends.

Product, Packaging & Market Validation:

- Lead the development, testing, and validation of fragrance products, packaging formats, and SKU performance.

- Conduct product benchmarking, sensory testing, stability tests, and consumer panels to ensure product-market fit.

- Collaborate with vendors to verify fragrance quality, consistency, and sourcing standards.

Sales & Channel Development:

- Drive multi-format sales strategies across retail, distributors, modern trade, and online channels.

- Implement pilot testing of new launches across selected markets and track performance KPIs.

- Execute sales promotion programs and evaluate campaign effectiveness.

Marketing, Branding & Campaign Execution:

- Develop brand strategy, communication plans, and creative briefs for agencies.

- Oversee testing of campaign concepts, packaging creatives, and consumer responses before full-scale rollout.

- Track campaign ROI, digital performance, and shopper engagement metrics.

Market Intelligence & Competitive Benchmarking:

- Conduct continuous market scans, competitor tracking, pricing analysis, and trend research.

- Integrate insights from consumer research, focus groups, and agency reports into strategic decisions.

- Validate claims, product positioning, and category innovations through structured testing frameworks.

Cross-functional Collaboration:

- Work closely with internal teams including Packaging, Product Development, Logistics, Supply Chain & Costing.

- Engage with external partners such as Retailers, Distributors, Agencies, Perfume Vendors, and Research Firms.

- Ensure seamless coordination during launches, promotions, and new product tests.

Performance Monitoring & Reporting:

- Track category performance through sales analytics, market share analysis, and product lifecycle evaluation.

- Create structured MIS reports covering launch effectiveness, sales uplift, and consumer adoption metrics.

- Identify gaps in product performance and lead optimization initiatives.

Required Skillsets:

- Deep knowledge of the perfume industry, fragrance families, packaging formats, pricing architecture, and global trends.

- Strong sales and marketing expertise, especially within premium and luxury categories.

- Proficiency in product testing frameworks, consumer research evaluation, and category performance analysis.

- Strong strategic thinking, analytical capability, and data-driven decision-making.

- Creativity in branding, packaging, and market innovation.

- Ability to collaborate across multiple stakeholders and manage high-value vendor relationships.

- Excellent communication, negotiation, and presentation skills.

- Proven ability to drive large-scale category growth initiatives independently.

Behavioral Competencies:

- Strategic mindset with strong execution discipline.

- High ownership and accountability.

- Strong stakeholder management and influencing skills.

- Consumer-centric thinking with passion for fragrance and lifestyle categories.

Educational Qualification: - MBA in Marketing (mandatory)

Experience Required:

- 15-20 years of total experience in Sales & Marketing

- 8-10 years must be in the perfume industry