General Manager - Sales & Marketing - Perfumes

Job Description - General Manager (Sales & Marketing) - Perfumes

Position Title: General Manager - Sales & Marketing (Perfumes)

Location: DSHQ (Corporate Headquarters)

Reporting To: Sr. Vice President (Marketing)

Reports: No direct reports

Educational Qualification: - MBA in Marketing (mandatory)

Experience Required:

15-20 years of total experience in Sales & Marketing

- 8-10 years must be in the perfume industry

- Strong understanding of premium and luxury segments

Key Skills & Competencies:

Thorough knowledge of the perfume industry (product, packaging, pricing, competition, market trends)

- Strategic thinking and execution capabilities

- Excellent communication and analytical skills

- Creative mindset for branding, packaging, and product innovations

Primary Objectives:

To build and scale the Perfume category for the organization

- Lead end-to-end Sales and Marketing operations for perfumes

Key Responsibilities:

Develop overall product and marketing strategy for perfumes - covering product range, SKUs, pricing, packaging, distribution, and promotion.

- Engage with multiple sales formats to drive product placement and revenue growth.

- Conduct competitive scans and provide market intelligence.

- Oversee consumer research to align with trends and preferences.

- Collaborate with branding and communication agencies for campaigns and creatives.

- Innovate on packaging formats for different occasions and consumer segments.

- Work with perfume vendors for sourcing and development.

- Design and execute sales promotion plans.

- Drive sales tie-ups and partnerships to boost market penetration.

Stakeholders overview:

Key Internal Stakeholders

Key External Stakeholders

Packaging

Distributors and Retailers

Product Development

Branding Agencies

Logistics & Supply

Perfume Vendors

Costing

Research Agencies