General Manager - Sales & Marketing - Food Manufacturing

Company Profile:

Our client company is Food Manufacturing company.

Role Overview:

We are seeking an experienced and results-driven General Manager - Sales & Marketing to lead domestic and international sales, marketing, and distribution functions. The role is responsible for driving business growth, expanding market presence, strengthening brand equity, and achieving sales and profitability targets.

Key Responsibilities:

- 1. Develop and implement sales, marketing, and business strategies to achieve revenue and profitability goals.

- 2. Lead and mentor sales, export, merchandising, and marketing teams to drive high performance.

- 3. Manage sales and distribution across Institutional, Retail Trade, and HORECA channels in domestic and international markets.

- 4. Identify new business opportunities, expand market reach, and strengthen customer relationships.

- 5. Drive brand-building initiatives, trade marketing activities, promotional campaigns, and new product launches.

- 6. Collaborate with internal teams and external partners to execute effective marketing campaigns.

- 7. Prepare sales forecasts, demand plans, and market analysis to support business decisions.

- 8. Monitor market trends, competitor activities, and customer insights to optimize commercial strategies.

Desired Candidate:

- MBA preferred, with 20-25 years of progressive Sales & Marketing experience in the FMCG industry, including proven leadership capabilities

- Preferred age bracket: 50-55 years.

- Strong exposure to domestic and international markets, preferably Africa and other export regions.

- Demonstrated success in driving revenue growth, managing large sales teams, and multi-channel distribution networks.

- Strong knowledge of trade marketing, brand management, sales forecasting, and business planning.