General Manager - Sales - Air Coolers

Role : General Manager - Sales (Air Coolers)

We are looking for an experienced sales leader to drive business growth, market expansion, and channel development for a rapidly growing Kitchen Appliances business.

The role will be responsible for developing and executing sales strategies across General Trade while leading a large sales organization and driving profitable revenue growth.

Key Responsibilities :

- Drive national sales strategy and revenue growth.

- Lead General Trade sales channels.

- Expand distributor and dealer networks across India.

- Build and lead high-performing regional and national sales teams.

- Develop annual business plans, forecasts, and growth strategies.

- Collaborate with marketing, product, and supply chain teams to achieve business objectives.

- Monitor sales performance, profitability, and market share.

- Drive market expansion across existing and emerging geographies.

Desired Profile :

- 15+ years of experience in Consumer Durables, Air Coolers, Home Appliances, Kitchen Appliances, Electricals, or Consumer Electronics.

- Strong experience in channel sales, distribution management, and business growth.

- Proven track record of leading large-scale sales organizations.

- Experience managing GT and MT channels.

- Strong leadership, stakeholder management, and commercial acumen.