Position Details:

Position: General Manager - Regional Business

Location: Chennai, Tamil Nadu

Industry: FMCG

Function: Business & Sales Leadership

Experience: 15 - 25 years

Qualification: MBA/PGDM preferred

Language: Fluency in Tamil is mandatory

About the Role:

We are looking for an experienced General Manager - Regional Business to take end - to - end ownership of business growth and sales performance across Tamil Nadu.

The role will lead regional sales, customer support, distribution, market expansion, business planning, commercial performance, and people management. The incumbent will be responsible for delivering revenue, volume, profitability, market share, distribution, and customer - service objectives across the region.

The ideal candidate should have strong FMCG experience, particularly in General Trade and Sales & Distribution, along with a proven track record of managing large teams and sizeable regional operations.

Key Responsibilities:

- Own the overall regional business, including revenue, profitability, volume, market share, and growth.

- Develop and execute annual and periodic business plans covering sales, budgets, manpower, and market expansion.

- Drive distribution expansion, outlet penetration, market share, and Route - to - Market effectiveness.

- Manage General Trade, Modern Trade, Institutional, HoReCa, and emerging channels.

- Build and strengthen relationships with key customers, distributors, channel partners, and other stakeholders.

- Lead sales planning, forecasting, inventory management, and regional business reviews.

- Improve distributor profitability, working - capital efficiency, commercial discipline, and market execution.

- Lead, coach, and develop sales, customer - facing, and support teams.

- Build organizational capability through talent development, performance management, and succession planning.

- Partner with Finance, Supply Chain, Marketing, HR, Manufacturing, and other functions to deliver business objectives.

- Ensure high standards of customer service, execution excellence, compliance, and operational discipline.

Candidate Profile:

- 15 - 25 years of relevant experience in FMCG sales, regional business management, or sales - led business operations.

- Strong experience in General Trade and Sales & Distribution Management.

- Proven experience managing large sales teams and regional operations.

- Demonstrated success in delivering growth across revenue, profitability, volume, market share, and distribution.

- Experience managing a regional business with an annual turnover of 500+ crore.

- Strong commercial, business - planning, customer - management, and stakeholder - management skills.

- Experience managing multiple teams or business functions will be preferred.

- MBA/PGDM qualification is preferred.

- Fluency in Tamil is mandatory.

- Candidates currently based in Tamil Nadu or with substantial experience managing the Tamil Nadu market will be preferred.