General Manager - Product Management - Refrigerators

- A very well Known Global Conglomerate Requires the candidate for the Role of a General Manager

- Responsible for complete ownership of a single or group of products. It requires planning & developing the marketing strategy in terms of value targets, volume, market share, and profitability.

Key Responsibilities:

- Management of entire product lifecycle involving customizing product specifications based on local needs, launch, ongoing operations and expansion of product.

- Driving the complete product strategy & roadmap, product development priorities, and product release plans.

- Preparation of annual business plan for the entire range of the Product Category as per the overall strategic direction of the management

- Responsible for quantities, value and gross margin targets for the product category

- Product Life Cycle Management including determining local product positioning & messaging, pricing strategies, product launches, consumer demand forecasting, competitor tracking, develop channel strategy and manage channel conflicts, product marketing, market sensing & action for sellout management.

HQ Liaison:

- Feasibility feedback to HQ on product lineup. Propose local recommendation in product planning, pricing & budgeting and P&L

- Weekly call with HQ on business performance & key strategic initiatives.

- Continuous dialogue for local feedback to HQ for any changes in pricing or promotion.

PSI Management:

- Prepare model wise sales planning & forecasting (Weekly, Monthly, Quarterly)

- Review AP1 forecasting & provide AP2 adjustments based on promotional plans

- Planning & managing inventories under norms

Marketing budget & Utilization:

- Control product marketing funding and usage

- Determine local product positioning & messaging to brief Marcom to build a campaign around it.

- Provide inputs to "Marketing Function" for channel schemes and channel promos.

Competitor Tracking:

- Understand consumer behavior and market trends in the Product category

- Competition tracking and analysis by features and price, channel, segment, etc

- Market share tracking and analysis Providing consumer & customer VOC)

Candidate profile:

- 15+ years of marketing experience

- Strong exposure to consumer durables / electronics / digital-first brands

- Proven leadership in large-scale digital & mass media campaigns

- Strong understanding of Indian consumer, festive cycles, and regional markets