General Manager - Marketing - Retail/Apparel

Description:

- You will be responsible for creating strategic plans to establish and enhance the brand presence

- Craft strategies for Marketing team, including Digital, Advertising, Communications and Creative

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Set, monitor and report on team goals

- Design branding, positioning and pricing strategies

- Identify opportunities to reach new market segments and expand market share

- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

- Help to create a strong brand message and identity across all channels (events, email campaigns, web pages and socials)

- Monitor and analyse competitors.

MBA is a MUST