General Manager - Marketing - FMCG/FMCD

- Assumes responsibility for strategizing & monitoring all marketing & and branding activities for the company while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of thecompany's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives including ATL & BTL activities

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers

- Formulate and execute Digital Marketing strategy

Experience : 15- 20 years

Education : Full time MBA from a reputed institute

Industry Exposure : FMCG / Consumer Durable

Please go through the parameters carefully before applying for the assignment as these are mandatory requirements