FMCG /FMCD experience is a MUST Someone who Understand Tamil and is a Native would be preferred Key Responsibilities: Strategic Leadership: - Develop and execute comprehensive marketing strategies to build brand equity and drive product growth. - Align marketing plans with the company's overall business goals and market trends. Brand Management: - Lead brand positioning, product portfolio management, and innovation strategies. - Oversee the launch of new products and manage rebranding initiatives. - Ensure consistent brand messaging across all touchpoints. Product Marketing: - Identify and capitalize on market opportunities to enhance product performance. - Develop strategies to penetrate new markets and expand market share. - Monitor competitor activities and adjust plans to maintain a competitive edge. Team Leadership: - Build, mentor, and lead a high-performing marketing team. - Collaborate with cross-functional teams, including sales, operations, and product development, to achieve business objectives. Consumer Insights and Market Research: - Conduct market research to understand consumer behaviour and preferences. - Utilize data analytics to make informed decisions on product positioning and marketing campaigns. Digital and Traditional Marketing: - Oversee both traditional and digital marketing strategies to optimize ROI. - Manage social media, e-commerce platforms, and online campaigns to drive consumer engagement. Budget Management: - Plan and manage the marketing budget effectively. - Measure and report performance of marketing activities against ROI and KPIs.

Chennai

General Manager - Marketing - FMCG/FMCD 

Job Description for General Manager - Marketing - FMCG/FMCD  in Search Unicorn in  Chennai for (14-20) years of experience. Apply Now!