General Manager - Marketing/Brand Strategy - Education Business

Key Areas of Responsibility:

Brand Strategy & Positioning

- Develop and implement long-term brand strategy for Education vertical.

- Define brand architecture, identity, messaging frameworks, and standard brand guidelines.

- Drive brand differentiation and market visibility aligned with organizational goals.

- Plan and execute annual brand calendars and campaigns.

Corporate Communication & PR

- Lead all internal and external communication initiatives for education vertical.

- Manage public relations, media visibility, press releases, and corporate narratives.

- Build and maintain relationships with media houses, agencies, and communication partners.

- Oversee crisis communication and brand reputation management.

Digital Marketing & Content Leadership

- Drive digital strategy including website, social media, SEO/SEM, and digital storytelling.

- Oversee content creation for campaigns, corporate videos, brochures, and brand collaterals.

- Implement analytics-driven digital marketing to improve engagement and ROI.

Marketing Campaigns & Events

- Design integrated marketing campaigns for patient engagement, admissions, and brand awareness.

- Lead branding initiatives for corporate events, conferences, workshops, and education fairs.

- Ensure consistent brand experience across all units and touchpoints.

Stakeholder Management & Leadership

- Collaborate closely with CEOs, principals and academic leadership teams.

- Manage external vendors, creative agencies, PR partners, and research agencies.

- Lead a high-performing marketing & communication team across education vertical.

Admissions

- Drives top-line growth through demand generation, brand strategy, product marketing, and admissions enablement along with admissions team in schools.

- Sets and achieves admissions targets in collaboration with principals & admission team of schools.

- Monitors performance of campaigns and channels to drive admissions & branding for schools.

Budget Planning & Allocation

- Owns the marketing budget end-to-end, including forecasting, allocation, and optimization.

- Ensures efficient ROI from all marketing investments (digital, brand, events, GTM initiatives).

- Shifts spend dynamically based on performance data and market conditions.

Qualification, Experience & Skills:

- Master's degree in Marketing, Mass Communication, or Business Management.

- More than 15 years of experience in Brand Strategy, Corporate Communication, or Marketing Leadership.

- Experience in Education, or Consumer Brands preferred.

- Strong command of integrated marketing, digital branding, and PR management. Strategic thinking with strong brand knowledge.

- Excellent communication, storytelling, and presentation skills. Ability to manage large-scale campaigns and multi-vertical branding.

- Strong leadership, planning, and stakeholder management ability.

- Data-driven, creative, and highly organized.