Job Summary:

This role involves developing and implementing strategic marketing & sales plans, overseeing market research, managing the marketing team, and working closely with Production and R&D department teams to drive growth and ensure the company's market position. The person should have a deep understanding of the chemical industry, strong leadership skills, and a proven track record in marketing strategy and execution.

Key Responsibilities:

- Develop and implement comprehensive marketing and Sales strategies to achieve business objectives.

- Identify market opportunities (International & Domestic) and create plans to capture market share.

- Oversee the creation and execution of marketing campaigns, ensuring alignment with business goals.

- Conduct market research to understand industry trends, customer needs, and competitive landscape.

- Set annual sales targets and prepare strategy to achieve the same.

- Oversee the budgeting and forecasting process for the sales and Marketing department.

- Analyse data to identify growth opportunities and areas for improvement.

- Monitor market trends and adjust marketing strategies accordingly.

- Develop and maintain the company's brand image and ensure consistent messaging across all channels.

- Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture.

- Set clear objectives and KPIs for the team and monitor performance.

- Provide regular feedback and support to team members, encouraging professional growth.

- Work closely with the sales team to develop and implement sales strategies and marketing initiatives.

- Collaborate with R&D to ensure marketing strategies align with product offerings.

- Develop and manage the marketing budget, ensuring effective allocation of resources.

- Track and report on marketing expenditures and ROI.

- Build and maintain relationships with key stakeholders, including customers, industry partners, and internal teams.

- Represent the company at industry events, conferences, and tradeshows.

Qualifications:

- MBA (Marketing) with Chemical Engineering/Chemistry qualification would be given preference

- Minimum of 22-25 years of experience in marketing & selling to the Global Chemical Companies with at least 5 years in a leadership role within the chemical manufacturing industry.

- Handled 1000 crs sales

- Proven track record of developing and implementing successful marketing strategies.

- Strong understanding of market research and data analysis.

- Excellent leadership, communication, and interpersonal skills.

- Ability to manage multiple projects and meet deadlines.

- Proficiency in digital marketing and familiarity with marketing automation tools.

Skills:

- Strategic thinking and planning

- Leadership and team management

- Market research and data analysis

- Brand management

- Budget management

- Excellent written and verbal communication

- Digital marketing expertise

- Problem-solving and decision-making