About the Company:

We are a well-established Kolkata-headquartered manufacturer of rice mills and related accessories, with over five decades of experience in automated rice milling and parboiling machinery and complete plant solutions. The range includes parboiling plants, vertical paddy and maize dryers, husk furnaces, PLC/SCADA automation, IIoT integration and water recycling systems, supported by in-house manufacturing, strong design and engineering capability and round-the-clock after-sales support. The installations span many states across India, and are known for energy-efficient, customised solutions that maximise output and profitability for our customers.

Position:

- Head - Marketing and Sales

- Location: Kolkata (Head Office), with travel across India

- Function: Marketing and Sales (senior leadership role)

Role Purpose:

To lead the Marketing and Sales functions and drive profitable growth of rice mill, parboiling, drying and automation solutions across India, strengthening the brand as a leader in energy-efficient, customised rice milling technology.

Key Responsibilities: Marketing, Sales

Responsible for:

- Providing effective leadership to the Sales function; ensuring successful sales of company products - complete rice mill plants, parboiling plants, dryers, husk furnaces, automation systems and related accessories

- Defining marketing strategy, positioning and planning, and reaching out to millers, agro-processors and other prospective customers

- Communicating our value propositions - lower energy and fuel costs, higher head-rice yield, lower breakage, reduced downtime and modern PLC-based automation

- Building and maintaining a suitable Marketing and Sales organisation, manpower and skills to implement the objectives of the business

- Managing, maintaining and growing the sales agents and channel partner network, keeping it relevant and productive

- Sustaining and growing brand awareness amongst target segments, including rice millers, parboiling and agro-processing units, project consultants and financiers

- Developing new markets and regions within India for existing and future product lines

- Focusing on relevant customer bases and geographies, and mining opportunities with existing customers, including upgrades, automation retrofits and expansions of installed plants

- Managing the end-to-end sales process - enquiry, free site and feasibility consultation, custom plant design with the engineering team, quotation, order closure, installation, operator training and handover

- Managing customer communication on sales, products and technologies, working closely with Design, Engineering, Manufacturing and After-Sales teams to ensure commitments are met

- Effective customer relationship management, including lifetime support and reference-building through successful installations and customer testimonials

- Generating leads and sales, including through the website enquiry channel, agents, existing customers and industry networks

- Gathering market intelligence on competition, rates, locations, technology and industry trends, and feeding it into product, pricing and strategy decisions

- Managing marketing and sales budgets

- Managing the website and overall digital presence - including social media, technical content, brochures and insight articles on topics such as parboiling energy costs, drying and head-rice yield, and PLC automation ROI

- Strategising, planning and participating in expos, exhibitions and industry events to gain visibility

- Planning and achieving sales numbers - monthly, quarterly and annual goals

- Ensuring appropriate sales documentation and timely collection of proceeds

- Developing, sustaining and managing a well-trained, motivated team of salespeople with relevant skill sets

- Managing the sales system, documentation and MIS reports, as needed

- Any other function as and when delegated

Geography:

India - pan-India coverage, across states with a significant rice milling presence.

Desired Profile:

- Graduate in Engineering (Mechanical / Electrical / Agricultural / Food Process or similar); MBA in Marketing or Sales preferred

- Around 15 years of experience in B2B marketing and sales, with at least 5 years in a leadership role, preferably in capital equipment, agro-processing, food-processing or industrial machinery

- Proven record of achieving sales targets for high-value, engineered, project-based products with long sales cycles

- Experience of building and managing agent / dealer networks

- Ability to understand and communicate technical solutions (milling, parboiling, drying, automation) to customers

- Strong leadership, negotiation, communication and relationship-building skills

- Willingness to travel extensively within India

How to Apply:

Interested and suitable candidates may apply with an updated CV, current and expected compensation, and notice period.