General Manager Marketing & Growth

Location: Noida / Delhi NCR

About the Role:

We are looking for a commercially driven marketing leader to own the brand and growth agenda across multiple consumer channels. The role will focus on building brand equity, driving customer acquisition and retention, accelerating revenue growth, and executing integrated marketing initiatives across retail, digital, and offline channels.

The ideal candidate should have a strong blend of brand marketing, growth, and digital expertise, with experience scaling consumer-facing businesses.

Key Responsibilities:

Brand & Marketing:

- Develop and execute the overall brand and marketing strategy.

- Strengthen brand positioning and ensure consistent communication across channels.

- Build consumer preference and enhance brand visibility.

Growth & Customer Engagement:

- Drive customer acquisition, retention, and loyalty initiatives.

- Lead CRM and consumer engagement programs.

- Develop strategies to improve footfalls, repeat purchases, and customer lifetime value.

Digital Marketing:

- Lead digital marketing across performance, social, search, content, and CRM.

- Track campaign performance and optimize marketing ROI.

- Leverage consumer data and analytics to improve decision-making.

Retail Marketing:

- Plan and execute new outlet launch campaigns.

- Drive local marketing initiatives to increase store traffic.

- Work closely with business teams to improve customer experience and sales.

Campaign Management:

- Lead seasonal campaigns, product launches, and promotional calendars.

- Collaborate with cross-functional teams to ensure successful execution.

Consumer Insights:

- Monitor consumer trends, market developments, and competitor activity.

- Translate insights into actionable marketing and growth initiatives.

Partnerships:

- Build strategic partnerships with brands, media, influencers, and other relevant stakeholders.

- Support PR and brand reputation initiatives.

Team Leadership:

- Build, mentor, and lead a high-performing marketing team.

- Manage agency and partner relationships.

- Foster a culture of innovation, collaboration, and accountability.

Ideal Candidate:

- MBA preferred.

- 15 - 18 years of experience in Marketing, Brand Management, and Growth.

- Experience in QSR, FMCG, Retail, Food & Beverage, Consumer Brands, or D2C businesses.

- Strong understanding of brand marketing, digital marketing, CRM, consumer analytics, and performance marketing.

- Proven track record of leading high-impact marketing campaigns and driving business growth.

- Excellent stakeholder management, leadership, and commercial acumen.

Success Metrics:

- Revenue and sales growth.

- Brand awareness and market share.

- Customer acquisition, retention, and loyalty.

- Marketing ROI and digital engagement.

- Successful execution of campaigns and new launches.

- Team development and cross-functional collaboration.