General Manager - Marketing & Communications

1. Marketing Strategy & Demand Generation:

- Develop and execute the overall marketing and growth strategy aligned with business objectives.

- Lead annual and quarterly campaign planning across programs.

- Identify target segments, demand drivers, and customer acquisition strategies.

- Own and deliver qualified lead generation targets for programs.

- Design and execute multi-channel campaigns across digital, search, social, content, and partnerships.

- Optimize marketing funnels & collaborate closely with admissions teams to improve lead conversion rates.

2. Full-Stack Digital Marketing:

Lead the execution of integrated digital marketing initiatives including:

- Performance marketing (Google, Meta, LinkedIn)

- SEO and content marketing

- Marketing automation and CRM

- Website conversion optimization

- Data analytics and marketing dashboards

- Continuously optimize campaign ROI and customer acquisition cost

3. Marketing Analytics & Automation:

- Establish robust marketing analytics and reporting frameworks.

- Monitor campaign performance, lead quality, and ROI metrics.

- Identify and implement AI-powered marketing tools to improve campaign performance and productivity.

4. Brand Strategy and PR

- Build and strengthen the organizations brand identity and positioning in the education and skilling ecosystem.

- Drive thought leadership positioning through insights, industry narratives, and leadership visibility.

- Ensure brand consistency across campaigns, product marketing, and partner communication.

- Develop and execute the organizations PR and media strategy thru agencies

Preferred candidate profile:

- 12- 18 years of experience in marketing, growth, or demand generation roles.

- B.E./ B. Tech, MBA from top institutions

- Managing people: Lead marketing and analytics team - managers and senior managers

- Internal stakeholder management: Work closely with leadership team of sales, finance and tech.