Launchers Management Services Reviews by Employees

Job Description: - The General Manager of Marketing and Branding will be responsible for overseeing and executing the marketing strategies for our QSR brand. This role requires a forward-thinking and creative leader who can successfully position the brand in competitive markets, launch new campaigns, and ensure that all marketing initiatives align with the brand's global identity. - The General Manager will drive customer engagement, brand awareness, and sales growth across all channels by developing impactful marketing campaigns and overseeing the execution of innovative strategies. Key Responsibilities: Brand Positioning & Strategy: - Develop and implement comprehensive brand positioning strategies to elevate the company's brand presence in both established and new markets. - Oversee brand consistency across all customer touch points, ensuring alignment with the global brand vision while adapting to regional and local market nuances. - Lead the development of market research and insights to better understand customer behavior, preferences, and trends in the chicken QSR segment. Marketing Campaigns & Initiatives: - Create and execute multi-channel marketing campaigns (digital, traditional, experiential) that drive customer engagement, brand recognition, and sales. - Develop strategic promotional programs, launches, and events to introduce new products and services, ensuring high-impact brand awareness. - Drive integrated marketing strategies that align with company goals, local market demands, and consumer behaviour. Digital Marketing & Social Media Strategy: - Oversee the digital marketing strategy, including SEO/SEM, content marketing, social media, influencer partnerships, and online advertising. - Foster brand engagement on social platforms and online communities to increase brand loyalty and create a strong digital presence. - Leverage analytics tools to track, measure, and optimize campaign performance and ROI. - Lead the brand launch and entry strategies in new international markets, adapting the brand messaging and marketing strategies to suit local cultures, tastes, and preferences. - Lead the brand launch and entry strategies in new international markets, adapting the brand messaging and marketing strategies to suit local cultures, tastes, and preferences. Market Entry &Expansion: - Lead the brand launch and entry strategies in new international markets, adapting the brand messaging and marketing strategies to suit local cultures, tastes, and preferences. - Collaborate with regional teams to ensure smooth and effective market penetration and brand establishment. - Monitor competitor activity and market trends to continuously adjust and refine positioning strategies. Team Leadership & Collaboration: - Lead and manage the marketing team, ensuring the development and execution of high-quality campaigns across various regions. - Work closely with the operations, product development, and sales teams to align marketing strategies with business objectives and product offerings. - Foster a collaborative and innovative environment, encouraging team members to generate fresh ideas and solutions to drive brand growth. Budgeting & Financial Oversight: - Develop and manage the marketing budget, ensuring efficient allocation of resources across campaigns, channels, and regions. - Analyse marketing expenditures and ensure that programs are executed within budget while achieving key performance goals. Customer Insights & Brand Research: - Conduct consumer and market research to continuously assess brand perception, consumer preferences, and campaign effectiveness. - Translate data and insights into actionable strategies that enhance brand positioning and drive customer loyalty. Key Qualifications: Education: - A bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA or equivalent is a plus). Experience: - Minimum of 8-10 years of experience in marketing and branding within the QSR, FMCG, or retail industry, with at least 5 years in senior leadership or management roles. - Proven success in launching and positioning brands in international or diverse markets, with a strong understanding of global and local consumer behavior. - Expertise in digital marketing, social media management, and integrated campaign execution. Skills: - Strong strategic thinking and creative problem-solving abilities. - Exceptional leadership skills with experience managing large teams and cross- functional collaboration. - Excellent communication, presentation, and negotiation skills. - Deep understanding of brand management principles and marketing performance metrics. - Proficiency in analytics tools and marketing software (Google Analytics, social media tools, CRM systems). Other: - Ability to thrive in a fast-paced, dynamic work environment and manage multiple priorities. - High level of cultural sensitivity and the ability to adapt marketing strategies to different global markets. - Willingness to travel as needed to support marketing initiatives across international locations.

Chandigarh

Punjab

General Manager - Marketing & Branding - FMCG/Retail 

Job Description for General Manager - Marketing & Branding - FMCG/Retail  in Launchers Management Services in  Chandigarh Punjab for (8-10) years of experience. Apply Now!