General Manager - Marketing

Job Description:

- Develop and execute integrated 360 marketing and communication strategies across digital, print, OOH, radio, and on-ground platforms.

- Lead mall campaigns, seasonal promotions, events, and experiential activations.

- Drive digital engagement through social media, CRM, performance marketing, SEO/SEM, and influencer collaborations.

- Manage tenant communications and collaborate with retail brands on joint marketing initiatives.

- Lead media relations, PR activities, corporate messaging, and crisis communication.

- Analyze consumer insights and campaign performance to optimize engagement and customer experience.

- Collaborate with cross-functional teams and external agencies to ensure seamless campaign execution.