We are seeking an experienced General Manager Marketing to lead the organization's overall marketing strategy, brand development, product launches, consumer engagement, and revenue growth initiatives across domestic and international markets.

The ideal candidate is a strategic marketing leader with a proven track record in brand building, new product launches, digital marketing, and commercial growth.

Key Responsibilities :

Strategic Brand Management & Business Growth :

- Develop and execute long-term marketing strategies aligned with business objectives.

- Drive brand positioning, brand architecture, and consumer engagement initiatives.

- Identify market opportunities, consumer trends, and competitive insights.

- Strengthen brand equity across digital and offline channels.

- Collaborate with cross-functional teams to support business growth initiatives.

Product Launch & Portfolio Management :

- Lead end-to-end product launch programs from concept to commercialization.

- Develop Go-to-Market (GTM) strategies for new products and categories.

- Define product positioning, pricing strategy, messaging, and launch plans.

- Monitor post-launch performance and implement optimization strategies.

- Build and manage the product portfolio to maximize market success.

Digital & Integrated Marketing :

- Develop and execute integrated marketing campaigns across multiple markets.

- Lead digital marketing initiatives including SEO, SEM, social media, content marketing, influencer marketing, and performance marketing.

- Utilize analytics and consumer insights to improve campaign effectiveness and ROI.

- Drive customer acquisition, lead generation, and demand creation programs.

Commercial Excellence & Team Leadership :

- Own and manage the marketing budget and resource allocation.

- Drive revenue growth, profitability, and market share expansion.

- Monitor key marketing KPIs including CAC, ROMI, customer engagement, and campaign performance.

- Partner closely with Sales, Finance, Product, and Operations teams.

- Build, mentor, and lead high-performing marketing teams.

- Manage external agencies, partners, distributors, and other stakeholders.

- Present strategic business reviews and recommendations to senior leadership.

Core Responsibilities :

- Develop compelling pitch decks and marketing presentations tailored to different partner segments and customer categories.

- Build and manage a strong sales and marketing pipeline while closely tracking conversion metrics.

- Execute annual business plans and deliver revenue and customer engagement objectives.

- Develop and maintain strong relationships with strategic business partners and key corporate accounts.

- Identify new business opportunities and expand the customer base.

- Understand customer business needs and recommend suitable marketing and commercial solutions.

- Drive strategic marketing planning and brand growth initiatives.

- Lead successful product launches and Go-to-Market execution.

- Manage integrated marketing campaigns across multiple channels.

Candidate Profile :

Experience :

- 15 - 20 years of progressive experience in marketing, including leadership responsibilities.

- Strong experience managing marketing campaigns across multiple markets.

- Demonstrated success in launching new products from concept to market.

- Experience in consumer electronics, technology products, IT peripherals, or related industries is preferred.

- Proven experience managing marketing budgets and driving business growth.

- Strong understanding of branding, digital marketing, and commercial strategy.

Educational Qualifications :

Required :

- Bachelor's degree in Marketing, Business Administration, Management, or a related discipline.

Preferred :

- MBA or Master's degree in Marketing, Business Administration, or a related field.