General Manager - Marketing

Description:

We are hiring for the General Marketing Manager for your client in Retail Education Sector.

Job Responsibilities:

- Experience in managing Performance Campaigns - CPC, CPL, and more via Google, Facebook, and Affiliates.

- Should have excellent experience in generating quality leads to drive business.

- Minimum 8 years of hands-on experience in managing digital performance campaigns.

- Should have formulated and implemented digital campaigns PAN India.

- Must be highly skilled in digital content creation.

- Experience in SEO, SMO, etc.

- Experience in Reputation Management on social media platforms FB, Glassdoor, Mouthshut, etc.

- Design and implement a PAN India ATL strategyoutdoor, print, hoardings, radio, and TV.

- Must have an excellent understanding of aesthetics and creative aspects in releasing print ads.

- Must have good exposure in releasing Radio and TV ads.

- Must have good experience in developing and updating all promotional materials, including sales aids, brochures, posters, standees, signage, etc.

- Run BTL Campaigns

- Guaranteeing the quality of all branding materials according to specifications.

- Manage Creative, Digital, and PR Agencies, etc.

- Monitor competition activities and develop suitable strategies

- Coordinate blog writer, social calendars, influencer partnerships, and affiliate programs

- Analyze market trends, customer insights, and competitive landscape to inform strategy

- Identify new market segments and growth opportunities

- Track KPIs, optimize campaign performance, and report marketing ROI to leadership