Strategic:

- Expand institutional and government business footprint

- Lead bidding strategies aligned with national solar programs

- Drive high-value, policy-aligned sales opportunities

- Strengthen market intelligence and competitive positioning

Build long-term relationships with key stakeholders

Financial:

- Facilitate finalization of the annual Sales and Marketing budgets by contributing towards sales budgets; Decide on the allocation for various activities across regions; Monitor adherence to the budgets

- Co-develop & ensure deployment of modules / project services pricing model in line with geography specific trends, competition & regulations.

- Track and lead realization and collection status across regions and product & services portfolio to drive profitable growth

Process:

- Track relevant solar tenders for module supply across government portals and procurement platforms.

- Lead end-to-end bid preparation, including documentation, pricing strategy, and submission in coordination with technical and commercial teams.

- Analyze tender specifications, pre-qualification requirements, and bid evaluation criteria to ensure eligibility and competitiveness.

- Prepare high-quality techno-commercial proposals, product data sheets, compliance documents, and certifications.

- Coordinate with internal teams (legal, logistics, finance, technical) for timely documentation and approvals.

- Monitor institutional procurement trends, policy changes, and pricing benchmarks to shape sales and bidding strategies.

- Maintain a pipeline of upcoming tenders and potential institutional clients to support revenue planning.

- Work closely with product, logistics, and manufacturing teams to ensure delivery capability as per bid commitments.

- Align with finance and risk teams to ensure commercial viability and mitigation of exposure

People:

- Plan and propose deployment of onsite-sales coordinators based on market potential & challenges; Collaborate with HR to facilitate selection and employment management of onsite-sales coordinators

- Drive a performance driven culture in the organization by timely monitoring, review of performance parameters and feedback to the team members

- Oversee succession planning for all critical roles in the team and groom high-potential subordinates

- Contribute towards development of talent for the function by providing subordinates with adequate exposure and growth opportunities to enable readiness for higher roles

- Actively participate as Function Head / Line Manager in HR initiatives to drive overall employee engagement and motivation

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent and competent authority.

Internal Interface:

- Marketing Team

- Pre-sales tech-support team

- HR, Finance Vertical

- Lead - Legal

External Interface:

- Solar - Institutional clients

- Government Authorities

- External Consultants/ Market Research Agencies