General Manager - Home Loan/LAP/Mortgage Sales

GM - Home Loan (External Vertical)

Roles & Responsibilities

1. Business Growth & Revenue Ownership:

- Lead and drive home loan business for external channels.

- Own P&L, revenue targets, and growth strategy for the vertical.

- Identify new markets and scale loan sourcing across regions.

2. Channel & Partnership Management:

Build and manage partnerships with:

- DSAs (Direct Selling Agents)

- Builders / Developers

- Real estate brokers

- Financial intermediaries

- Strengthen relationships with banks and NBFCs for better loan offerings.

3. Team Leadership & Expansion:

- Hire, train, and manage regional sales teams / cluster managers.

- Set performance targets and drive high productivity across teams.

- Ensure strong sales governance and reporting structure.

4. Sales Strategy & Execution:

- Design and implement go-to-market strategy for external sourcing.

- Drive lead generation, conversion, and disbursement volumes.

- Monitor funnel metrics: login sanction disbursement.

5. Process & Operations Excellence:

Ensure smooth coordination between:

- Sales

- Credit

- Banks/NBFCs

- Improve TAT (Turnaround Time) and customer experience.

- Build scalable processes for high-volume loan disbursements.

6. Stakeholder Management:

- Work closely with internal leadership, product, and credit teams.

- Act as a bridge between external partners and internal teams.

- Present business updates, forecasts, and performance reports to senior management.

7. Risk & Compliance:

- Ensure adherence to regulatory and compliance guidelines.

- Maintain quality of sourcing and minimize delinquency risks.

8. Market Intelligence & Strategy:

- Track competitor offerings, interest rates, and lending trends.

- Continuously refine strategy based on market insights and customer behavior.

Ideal Candidate Profile

- 515 years in home loan / LAP / mortgage sales

- Strong exposure to DSA / builder / connector-driven business

- Experience in team handling + P&L ownership

- Deep relationships with banks & NBFCs