General Manager/Head - Sales & Marketing - Milk & Dairy Products

Role Overview:

Lead brand strategy, consumer marketing, and business growth. The role combines strategic brand-building with hands-on execution across innovation, channel activation, and P&L management.

Key Responsibilities

- Define and drive brand positioning, identity, and communication.

- Lead integrated ATL, BTL & digital marketing campaigns.

- Partner with R&D and operations on product innovation and launches.

- Drive trade marketing, retail visibility, and distribution growth.

- Leverage market and consumer insights for sharper decision-making.

- Manage brand P&L and ensure ROI-driven marketing investments.

- Build and lead a team including Heads of Sales & Marketing.

Candidate Profile

- Education: MBA in Marketing from reputed institutes

- Experience: 10-12 years in FMCG with proven brand and innovation success in dairy, food, beverage, or personal care categories.

- Experience across both mass retail and modern trade/digital channels.

- Attributes: Strategic yet hands-on; consumer-centric; creative, analytical, and commercially savvy.

Preferred Age: Mid-30s to 40 years.