General Manager Exports

Industry: Narrow Elastic Textile Manufacturing

Product Category: Narrow Woven Elastics, Jacquard Elastics, Plain Tape, Medical & Technical Elastics

Department: International Business / Exports

Reporting To: CEO / COO / Managing Director

Role Objective:

The General Manager Exports will be responsible for driving the company's international business growth by developing global markets, acquiring strategic customers, strengthening relationships with international brands and distributors, managing export operations, ensuring profitability, and positioning the company as a preferred global supplier of narrow elastic textile solutions. The role will own the complete Export P&L, international business strategy, customer development, market expansion, commercial negotiations, regulatory compliance, and cross-functional coordination to achieve sustainable export growth.

Key Responsibilities:

1. International Business Strategy:

- Develop and execute the global business strategy aligned with the company's vision and growth objectives.

- Prepare a 35-year Export Business Roadmap.

- Identify high-potential countries, industry segments, and emerging markets.

- Develop annual export budgets, revenue forecasts, and market expansion plans.

- Monitor global economic trends, trade policies, tariffs, and competitive landscapes.

- Recommend strategic initiatives to strengthen the company's global presence.

2. Export Sales & Revenue Growth:

- Own complete Export Business P&L.

- Achieve monthly, quarterly, and annual export sales targets.

- Drive sustainable export revenue and profitability.

- Increase contribution from existing markets while expanding into new geographies.

- Improve product mix and gross margins.

- Develop country-wise and customer-wise business plans.

- Monitor sales pipeline and forecast accuracy.

3. Global Market Development:

- Develop business across: Europe, North America, South America, Middle East, Africa, Bangladesh, Vietnam, Sri Lanka, Indonesia, Thailand, Cambodia, Turkey.

- Identify opportunities in: Apparel Manufacturers, Lingerie Brands, Sportswear Brands, Medical Textile Manufacturers, Footwear Companies, Industrial Textile Manufacturers, Technical Textile Applications.

4. Customer Acquisition & Key Account Management:

- Acquire new international customers and strategic OEMs.

- Build long-term relationships with multinational brands.

- Negotiate long-term supply agreements.

- Conduct Annual Business Reviews with key customers.

- Increase customer retention and repeat business.

- Improve customer lifetime value.

- Resolve commercial and service-related issues promptly.

- Drive customer satisfaction and loyalty.

5. International Distributor & Channel Development:

- Develop and manage overseas distributors, agents, and channel partners.

- Appoint new distributors in strategic markets.

- Evaluate distributor performance through structured KPIs.

- Improve channel profitability.

- Conduct regular distributor business reviews.

- Develop market development plans jointly with channel partners.

6. Export Operations & Commercial Management:

- Ensure seamless execution of export orders.

- Coordinate with Production, Planning, Logistics, and Finance teams.

- Ensure timely shipment and documentation.

- Manage export contracts and commercial terms.

- Oversee Incoterms (FOB, CIF, CFR, EXW, etc.).

- Monitor shipment schedules and delivery performance.

- Ensure compliance with customer requirements.

7. International Trade Compliance:

- Ensure compliance with: DGFT regulations, Customs procedures, Export documentation, Country-specific import regulations, Letter of Credit (LC), Bank Negotiation, ECGC guidelines, FEMA compliance, Export incentives and benefits, Quality certifications (OEKO-TEX, GRS, ISO, REACH, etc.).

8. Pricing & Profitability Management:

- Develop international pricing strategies.

- Analyze global price trends.

- Negotiate commercial contracts.

- Improve contribution margins.

- Optimize freight costs.

- Monitor currency fluctuations.

- Collaborate with Finance on hedging strategies.

- Ensure profitable customer acquisition.

9. Receivables & Risk Management:

- Monitor export receivables.

- Ensure timely realization of export proceeds.

- Minimize overdue collections.

- Evaluate customer creditworthiness.

- Coordinate with Finance regarding LC, advance payments, and credit insurance.

- Reduce commercial risks.

10. Product Development & Market Intelligence:

- Gather international market intelligence.

- Identify emerging product trends.

- Recommend new product developments.

- Benchmark competitors.

- Provide customer feedback to Product Development and R&D.

- Identify opportunities in sustainable and recycled textile products.

11. Marketing & Brand Development:

- Represent the company at international exhibitions and trade fairs.

- Organize overseas customer visits and product demonstrations.

- Develop export marketing strategies.

- Collaborate with Marketing to prepare: Product Catalogues, Technical Brochures, Digital Marketing Content, Product Videos, Website Content.

- Strengthen global brand recognition.

12. Business Analytics & Performance Governance:

- Develop dashboards covering: Country-wise Sales, Customer-wise Revenue, Product-wise Sales, Contribution Margin, Order Pipeline, Conversion Ratio, New Customer Acquisition, Forecast Accuracy, Shipment Performance, Receivables, Customer Profitability.

- Conduct Monthly Export Business Reviews with leadership.