We are looking for an experienced General Manager Ecommerce who has successfully scaled D2C and marketplace businesses preferably in the beauty/ personal care category. The ideal candidate is a strategic thinker with hands on experience in D2C & Marketplace growth, Social Media, Performance Marketing, Content strategy, and E Commerce opera ons.

Key Responsibilities: Digital Commerce D2C, Marketplaces, Quick Commerce

Marketplaces (Amazon, Nykaa, FirstCry, Flipkart, etc.):

- Own the Marketplace revenue growth, CAC, AOV, contribu on margin & reten on.

- Lead cataloguing, pricing, promo ons calendar, and inventory alloca on.

- Maintain brand store page & A+ content.

- Drive keyword opmiza on for search visibility.

- Create & execute customer reviews and ra ngs strategy.

- Coordinate with marketplace KAMs on growth plans, event par cipa on & nego a ons.

D2C Website:

- Own the D2C website revenue growth, CAC, AOV, contribu on margin & reten on.

- Coordinate UI/UX improvements, CRO, landing page crea on & merchandising.

- Oversee warehousing, last mile logis cs, delivery SLAs & returns management.

- Ensure smooth func oning of customer support.

- NPS improvement ini a ves.

Quick Commerce (Blinkit, Zepto):

- Own the Quick Commerce channel revenue growth, CAC, AOV, contribu on margin & reten on.

- Lead cataloguing, pricing, promo ons calendar, and inventory allocation.

- Coordinate with KAMs on growth plans, event par cipa on & nego a ons.

- Social Media & Content Strategy

Social Media Management:

- Lead strategy and execu on for Instagram, YouTube and TikTok (if applicable)

- Plan monthly calendars aligned with brand campaigns, product launches & trends.

- Drive brand storytelling, community engagement & audience growth.

Content Crea on:

- Oversee produc on of product videos, reels, tutorials, tesmonials & UGC.

- Manage shoots, content agencies, creators, and internal design team.

- Ensure consistency with brand voice, guidelines & aesthe cs.

Influencer Marke ng:

- Design and manage the influencer program (micro/macro/KOLs).

- Evaluate creators, nego ate partnerships, track ROI & a ribu on.

- Build long term rela onships with creators relevant to beauty & lifestyle.

- Performance Marke ng & Growth

Paid Media:

- Oversee paid campaigns across Meta, Google, Amazon Ads, Affiliates & other networks.

- Strategize TOFU/MOFU/BOFU funnels and coordinate closely with the performance marketing team.

- Opmize budgets, CAC, ROAS & LTV metrics.

- Experiment with new channels (OTT, podcasts, WhatsApp, SMS, push no fica ons).

Reten on & CRM:

- Build strong CRM flows (email/WhatsApp/SMS) for abandoned carts, repeat purchases & upsell.

- Opmize loyalty programs, referral engines & subscrip on models (if applicable).

- Brand Management & Product Storytelling

- Ensure consistent brand messaging across pla orms.

- Work with crea ve teams to produce high quality brand and campaign assets.

- Monitor category trends, compe tor moves & consumer insights.

- Opera ons, Data & Team Leadership

- Lead a cross func onal digital team (4 6 members: marketplace, performance marketing, social media & content, and D2C brand website).

- Build KPIs, dashboards & weekly repor ng structures.

- Analyse data across online commerce channels to derive ac onable insights.

- Build processes for inventory planning, demand forecas ng & channel hygiene.

Key Requirements:

- 8 - 12 years of E-Commerce experience, preferably in beauty, skincare, personal care, FMCG, or high growth D2C brands.

- Strong track record of scaling D2C and marketplace businesses.

- Hands on experience with digital commerce, performance marke ng, and social content ecosystems.

- Proven ability to manage opera onal workflows & mul channel strategies.

- Excellent analy cal skills with experience in tools like Google Analy cs, Ads managers, and marketplace analytics.

- Strong leadership skills with experience managing and mentoring teams.

- Creative mindset with an understanding of consumer behaviour & aesthetics.

- Female candidates preferred as per business requirement.