General Manager - Digital Marketing

- Lead digital marketing strategy across acquisition, retention, and brand growth initiatives.

- Manage performance marketing channels including paid search, social, display, and affiliate campaigns.

- Oversee CMS planning, content publishing workflows, and website optimization for engagement and conversions.

- Drive ORM initiatives to monitor reviews, manage feedback, and strengthen online brand reputation.

- Coordinate VM or creative merchandising to enhance digital user journeys and visual storytelling.

- Analyze campaign performance, optimize ROI, and present actionable insights to leadership stakeholders.

- Collaborate with cross-functional teams including product, analytics, creative, and technology functions.

- Manage vendor partnerships, agency performance, contracts, and delivery timelines effectively.

- Ensure compliance with digital governance, brand guidelines, and evolving platform best practices.

- Lead, mentor, and develop high-performing digital marketing teams aligned to business goals.