Description:

Key Responsibilities:

1. Digital Commerce D2C, Marketplaces, Quick Commerce:

- Marketplaces (Amazon, Nykaa, FirstCry, Flipkart, etc.)

- Own the Marketplace revenue growth, CAC, AOV, contribution margin & retention.

- Lead cataloguing, pricing, promotions calendar, and inventory allocation.

- Maintain brand store page & A+ content.

- Drive keyword optimization for search visibility.

- Create & execute customer reviews and ratings strategy.

- Coordinate with marketplace KAMs on growth plans, event participation & negotiations.

D2C Website:

- Own the D2C website revenue growth, CAC, AOV, contribution margin & retention.

- Coordinate UI/UX improvements, CRO, landing page creation & merchandising.

- Oversee warehousing, last mile logistics, delivery SLAs & returns management.

- Ensure smooth functioning of customer support.

- NPS improvement initiatives.

- Quick Commerce (Blinkit, Zepto)

- Own the Quick Commerce channel revenue growth, CAC, AOV, contribution margin & retention.

- Lead cataloguing, pricing, promotions calendar, and inventory allocation.

- Coordinate with KAMs on growth plans, event participation & negotiations.

2. Social Media & Content Strategy:

- Social Media Management

- Lead strategy and execution for Instagram, YouTube and TikTok (if applicable)

- Plan monthly calendars aligned with brand campaigns, product launches & trends.

- Drive brand storytelling, community engagement & audience growth.

Content Creation:

- Oversee production of product videos, reels, tutorials, testimonials & UGC.

- Manage shoots, content agencies, creators, and internal design team.

- Ensure consistency with brand voice, guidelines & aesthetics.

Influencer Marketing:

- Design and manage the influencer program (micro/macro/KOLs).

- Evaluate creators, negotiate partnerships, track ROI & attribution.

- Build long term relationships with creators relevant to beauty & lifestyle.

3. Performance Marketing & Growth:

Paid Media:

- Oversee paid campaigns across Meta, Google, Amazon Ads, Affiliates & other networks.

- Strategize TOFU/MOFU/BOFU funnels and coordinate closely with the performance marketing team.

- Optimize budgets, CAC, ROAS & LTV metrics.

- Experiment with new channels (OTT, podcasts, WhatsApp, SMS, push notifications).

Retention & CRM:

- Build strong CRM flows (email/WhatsApp/SMS) for abandoned carts, repeat purchases & upsell.

- Optimize loyalty programs, referral engines & subscription models (if applicable).

4. Brand Management & Product Storytelling:

- Ensure consistent brand messaging across platforms.

- Work with creative teams to produce high quality brand and campaign assets.

- Monitor category trends, competitor moves & consumer insights.

5. Operations, Data & Team Leadership:

- Lead a cross functional digital team (4 6 members: marketplace, performance marketing, social media & content, and D2C brand website).

- Build KPIs, dashboards & weekly reporting structures.

- Analyse data across online commerce channels to derive actionable insights.

- Build processes for inventory planning, demand forecasting & channel hygiene.

Key Requirements:

- 8 - 12 years of E-Commerce experience, preferably in beauty, skincare, personal care, FMCG, or high growth D2C brands.

- Strong track record of scaling D2C and marketplace businesses.

- Hands on experience with digital commerce, performance marketing, and social content ecosystems.

- Proven ability to manage operational workflows & mul channel strategies.

- Excellent analytical skills with experience in tools like Google Analytics, Ads managers, and marketplace analytics.

- Strong leadership skills with experience managing and mentoring teams.

- Creative mindset with an understanding of consumer behaviour & aesthetics.

- Female candidates preferred as per business requirement.