- Required Skills: Product Strategy, market research, product development, leadership, communication and design orientation
- Ownership: Owns the overall vision and success of a product. Owns the orgn. vision of future and drives product innovation. Introduction in line with the vision and timely readiness of products as per requirement
- Innovation: Drives Product level innovation in design technology
- Pricing: Focuses on pricing related to product value and differentiation
- Market Intelligence and Benchmarking: Conduct competitor analysis to stay updated on market trends, features, pricing, warranty, and specifications.
- Need Gap Analysis and Product Road mapping: Identify market gaps, customer needs, and areas for product improvement to inform new product development and product enhancements.
New Product Development (NPD):
- (a) Co-ordination with sourcing team for NPD spec & Co-ordination with QC for validation
- (b) Define product requirements, specifications, and design criteria
- (c) Sample management
- Cross functional Leadership: Collaborate with cross teams R&D, Design, Manufacturing, Marketing and Sales) to drive NPD Projects from concept to launch
Product Launch and market support:
- (a) Product launch preparation: Provide product details to the marketing team to obtain packaging artworks, launch notes, catalogues, and other collateral
- (b) Artwork verification: Verify all artworks before sharing
Sales Support and Enablement:
- (a) Sales training and Enablement: Equip sales teams with Product knowledge, training, and materials to effectively sell kitchen appliances.
- (b) Sales Support: Attend customer meetings, address questions and concerns and provide updates on stock availability and MRP stickers
Operational and Administrative Responsibilities:
- (a) EAN Code Creation: Create and manage EAN codes (barcodes) on the GS1 Data Kart portal
- (b) Material code creation: Create material codes for new products in SAP and co-ordinate with the IT team for system update
- (c) E-commerce and website Listings: Ensure accurate and up-to-date product listings on e-commerce platforms and the website.
- (d) Ensuring with Sourcing team for FG materials inwarding at our warehouse location.
Experience: 12 to 15 years in consumer appliance companies.