General Manager - Content

Description: We are looking for a GM-Content for a leading client into Digital Marketing .

Role: GM Content

Location: Delhi

Exp: 12+ years

Job Description:

Looking for a Content Expert with a strong background in BFSI domain and developing an integrated marketing content strategy, producing creative and compelling content, and leveraging multiple channels and platforms for using content to reach target audiences. The ideal candidate will have experience reaching target audiences, in particular via social media platforms, including Twitter, Facebook and LinkedIn, and via community platforms, including corporate and industry blogs and forums.

Roles & Responsibilities Include:

Content Development / Strategy / Marketing

- Develop content marketing strategies for premium clients in coordination with the Off-Page team.
- Grow and manage the database of editors, influencers for premium clients

- Create content development and marketing processes that engage the Content, SEO and Social Media teams.
- Own the Blog from content development to marketing to reviewing comments, growing subscribers etc. for all internal properties.

- Manage the personas associated with the blog.

- Manage the comments / Discuss account associated with the blog.

- Develop and implement content & outreach-based strategies to grow the blog audience and engagement numbers.

Team Management:

- Conduct team training sessions on an as-needed basis.

- Monitor the day-to-day work of all concerned team members, i.e. content development, guest posting and social sharing teams

Coordination with other Departments:

- SEO for development of content topics, content strategy, reviewing work of guest posting team and social sharing team.

- HR for recruitment and training

- Account Management

- Communicate and meet with clients on an as-needed basis to resolve content related issues.

- Online and Offline Marketing

- Identify publications and content marketing avenues and opportunities

- Develop contacts/network of editors at various niche-based publications.

A 11+ years' experience with content writing and marketing in the BFSI/Insurance domain. Agency experience desired.