General Manager - Commercial Real Estate Marketing - B2B

Role & Responsibilities

Responsible for the implementation of marketing strategies & execution for the commercial property business.

(1). Focused on asset marketing.

(2). City asset level monthly newsletters- content, design and circulation.

(3). On ground team coordination with ops, CRM and projects.

(4). Periodic Operational as well as under-construction project video shoots/photo bank updates.

(5). End to end event co-ordination and brand Alliances for client engagement Events, Open Sponsorship events and festive celebrations.

(6). Engagement and Relationship SPOC for Publisher (like ET), Chambers like Nasscom, CII, APREA and Real Estate organizations like RICS, CoreNet to leverage them for corporate visibility.

(7). Marketing of Office Amenities like Business Centre, Wellness center, along with the Hospitality team.

(8). Digital platform ties and optimization of demand generation campaigns

Roll out on-line/social media initiatives.

(9). Industry-focused market research and Data analytics to support Leasing.

(10). Track competition and Market dynamics to know the current / future trends in the industry.

(11). Internal & External Communications thru different Channel of Communication.

(12). Showcasing USPs of client's Offices in terms of its beliefs, best practices, customer experience, future vison etc.

(13). Liaison with the advertising agency to conceptualize brand positioning & execution.

(14). Organizing new Project Launch events, CEO meets, Safety Conference, IPC meets etc.

(15). Participate in external events / industry forums & maintain healthy relationships with various stakeholders.

Preferred candidate profile:

- MBA with specialization Sales & Marketing

- 15 - 18 years of relevant experience in B2B Marketing

- Should be creative, Innovative and Customer & Market centric focused.

- Should have good presentation & Interpersonal skills