General Manager - Category Head - Marketing Responsibilities: - Ensure assigned category delivers objectives in respect of volumes, market share and margins. - Develop the category /brand strategy that delivers consumer loyalty and generates demand. - Drive innovation process for the assigned categories. - Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives- across traditional C new age media. - Determine marketing consumer research objectives, initiate research and integrate findings to product plans. - Coordinate all category product initiatives through the entire value chain to ensure profitable growth. - Drive cost reduction projects to deliver product margins. - Manage budgets &gt;20 Cr and manage a team on Marketing Managers. - Build and execute category plans- using a strong consumer lens. - Own the PCL for the category. - Lead the innovation projects for the category/ categories. - Support sales with Below the Line activities.

Cochin/Kochi

Kerala

General Manager - Category Head - Marketing - Food Industry 

Job Description for General Manager - Category Head - Marketing - Food Industry  in Northstar Consulting in  Cochin/Kochi Kerala for (8-15) years of experience. Apply Now!