General Manager - Brand Marketing - Real Estate/Lifestyle Industry

We are seeking an experienced and passionate General Manager - Brand Marketing to lead strategic brand initiatives, oversee end-to-end campaign execution, and drive market impact through powerful storytelling and innovative marketing practices. You will be responsible for enhancing brand equity, managing large-scale integrated campaigns, and steering a high-performing team toward creative and commercial success.

Key Responsibilities

Brand Strategy & Management

- Lead brand development and positioning for multiple projects across the portfolio

- Define brand architecture, personality, and tone to ensure consistency across channels

- Oversee brand health metrics and continuously optimize strategies based on insights

Campaign Development & Execution

- Conceptualize and lead end-to-end 360- marketing campaigns, from ideation to execution

- Collaborate with internal stakeholders and external agencies to deliver high-impact results

- Maintain creative excellence while ensuring commercial relevance

Digital & Performance Marketing

- Oversee digital marketing strategy including paid media, SEO/SEM, content, and social media

- Leverage digital platforms for lead generation, engagement, and brand amplification

- Use analytics to optimize performance across channels

Media Planning & Budget Management

- Manage media strategy, buying, and planning across offline and online channels

- Own the marketing budget and deliver strong ROI through smart allocation and tracking

- Negotiate with vendors and agencies to ensure cost-effective outcomes

Market Research & Consumer Insights

- Commission and interpret market research to inform strategy and decision-making

- Stay ahead of market trends, competitor movements, and consumer behaviors

- Translate insights into actionable plans to drive competitive advantage

Leadership & Team Development

- Build, lead, and mentor a high-performing team of brand, digital, and campaign managers

- Foster a culture of creativity, accountability, and continuous learning

- Align team goals with organizational priorities and brand vision

Key Skills & Qualifications

- 14-16 years of marketing experience, with at least 4-6 years in a leadership role

- Strong foundation in brand management, campaign strategy, and execution

- Deep understanding of digital marketing, social media, and performance-driven tactics

- Experience in media planning and budget ownership

- Proficient in interpreting market research and leveraging consumer insights

- Exceptional communication, stakeholder management, and storytelling skills

- Ability to thrive in a fast-paced, high-growth environment

- Real estate or lifestyle industry experience is a plus (but not mandatory)