GemPundit - Manager - Performance Marketing/Pay Per Click

Manager - Performance Marketing/Pay Per Click

Description:

The individual oversees all aspects of pay-per-click (PPC) campaigns across various digital platforms.

They play a pivotal role in driving traffic, increasing conversions, and optimizing return on investment (ROI) through strategic PPC initiatives. With a focus on data-driven decision-making and continuous

- Develops and implements comprehensive PPC strategies tailored to the company's objectives and target audience.

- They conduct thorough keyword research, audience segmentation, and competitor analysis to identify opportunities for campaign optimization and improvement.

- By setting clear goals and KPIs, they ensure that PPC campaigns align with business goals and deliver measurable results.

Campaign Management and Optimization:

- Manages all aspects of PPC campaigns, including budget allocation, ad copywriting, and bid management.

- They continuously monitor campaign performance metrics, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA), and make data-driven adjustments to optimize campaign performance.

- By conducting A/B testing and performance analysis, they identify trends and opportunities for improvement to maximize ROI.

Budget Management and Reporting:

- Responsible for budget allocation and management across PPC campaigns, ensuring that spending aligns with campaign objectives and ROI targets.

- They prepare regular performance reports and analytics dashboards to track key metrics and provide insights into campaign effectiveness.

- By analyzing campaign data and trends, they identify areas for optimization and provide recommendations for future campaign strategies.

Collaboration and Communication:

- Collaboration with cross-functional teams, including marketing, sales, and analytics, is essential for the PPC Manager.

- They communicate campaign strategies, performance updates, and optimization recommendations to stakeholders, fostering alignment and transparency.

- By staying informed about industry trends and platform updates, they ensure that PPC campaigns remain innovative and competitive in the digital landscape.

QUALIFICATIONS AND EDUCATION REQUIREMENTS:

- Bachelor's degree or Masters degree from premium institute(tier 1)

PREFERRED SKILLS

- Experience- 2-3 years

- Worked with Great PPC agency

- got appreciation/ promotion in 1 year

- Expertise in PPC Platforms

- Keyword Research and Analysis

- Ad Copywriting

- Bid Management

- Analytics and Data Interpretation

- Conversion Rate Optimization (CRO)

- Budget Management

GOOD TO HAVE SKILLS

- Understanding of Jewelry Market

- Remarketing and Retargeting

- Competitor Analysis

- Creative Design Skills

- SEO Knowledge

- Mobile Advertising

- A/B Testing