COMPANY OVERVIEW:

- GemPundit.com is a rapidly growing e-commerce platform specializing in loose gemstones and coloured gemstone jewellery. Over the past decade, our dynamic work culture and talented team have driven our success. Guided by an experienced management team, we have created an environment where employees can thrive, learn, and grow.

- Our achievements have been recognized by the Gems & Jewellery Export Promotion Council, where we have earned accolades for the Highest Number of International Clients in the Gems & Jewellery Industry for the past two years.

- Join us on an exciting journey as we expand our domestic and international presence, hiring outstanding talent across various departments and locations.

Look for us at:

https://www.gempundit.com/

Job Title: SEO Head

Job Category: Senior

Department/Group: Marketing- SEO

Reporting to: CEO

Location: Gurgaon

Travel Required: NA

Level: L3

Position Type: Full Time

Job Description:

SEO HEAD

As the Head of SEO in our e-commerce company, One will lead the company's search engine optimization (SEO) strategy to drive organic traffic, improve search engine rankings, and maximize online visibility. One will be responsible for developing and executing comprehensive SEO initiatives, managing a team of SEO specialists, and collaborating with cross-functional teams to achieve business objectives.

KEY RESPONSIBILITIES :

- SEO Strategy and Planning : Develop and implement a strategic SEO roadmap to enhance organic search performance and achieve business goals. Conduct keyword research, competitive analysis, and industry trends analysis to identify opportunities and inform SEO strategies. Define key performance indicators (KPIs) and benchmarks to measure the effectiveness of SEO efforts.

- On-Page and Off-Page Optimization : Oversee on-page optimization activities, including content optimization, metadata optimization, and website structure improvements. Manage off- page optimization efforts, such as link building, outreach campaigns, and partnerships, to increase domain authority and back link profile.

- Technical SEO and Site Performance : Collaborate with the IT and web development teams to ensure website technical elements are optimized for search engines (e.g., site speed, mobile-friendliness, crawl ability). Conduct regular site audits to identify technical issues, crawl errors, and opportunities for improvement.

- Content Strategy and Optimization : Develop a content strategy aligned with SEO objectives, customer needs, and brand messaging. Oversee the creation, optimization, and publication of high-quality, SEO-friendly content across various digital channels (e.g., website, blog, social media).

- Team Leadership and Development : Lead and mentor a team of SEO specialists, providing guidance, support, and professional development opportunities. Foster a collaborative and innovative team culture focused on achieving SEO excellence and driving continuous improvement.

- Performance Analysis and Reporting : Monitor SEO performance metrics, analyze data, and generate actionable insights to optimize strategies and tactics. Prepare regular reports and presentations to communicate SEO performance, trends, and recommendations to key stakeholders.

- Cross-Functional Collaboration : Collaborate with cross-functional teams, including marketing, content, product, and IT, to integrate SEO best practices into overall business initiatives. Partner with paid search, social media, and other digital marketing teams to align SEO efforts with broader marketing strategies.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

- Any Graduate/PG

- Minimum of 5-6 years of experience

PREFERRED SKILLS

- Technical SEO Knowledge

- Content Strategy Development

- Keyword Research and Analysis

- On-page and Off-page Optimization

- Analytics and Performance Tracking

GOOD TO HAVE SKILLS :

- Digital Marketing Knowledge

- Copywriting and Editing Skills

- Social Media Management

- HTML and CSS Proficiency

- Project Management Skills