Role Summary:

The Head of Performance Marketing & Revenue Operations will own the end-to-end digital revenue engine across paid media, analytics, experimentation, and funnel optimization. This is a business leadership role reporting directly to the CEO, responsible for:

- Driving revenue growth, ROAS, and contribution margin

- Leading multi-channel paid media strategy

- Building data-driven experimentation culture

- Managing budgets, teams, and agency partnerships

- Creating scalable global acquisition & retention engines

Key Responsibilities:

1. Revenue & Growth Ownership:

- Own paid revenue targets, ROAS, CAC, and contribution margin across all digital channels.

- Translate business goals into quarterly and annual growth roadmaps.

- Drive predictable, scalable, and profitable customer acquisition globally.

2. Performance Marketing Strategy:

- Define and execute full-funnel paid strategy across Google, Meta, YouTube, Display, Shopping, and emerging platforms.

- Lead audience segmentation, keyword strategy, creative testing, and bid optimization.

- Continuously evolve channel mix, attribution models, and budget allocation to maximize ROI.

3. Experimentation, Analytics & CRO:

- Establish a rigorous A/B testing and experimentation framework across ads, landing pages, and checkout funnels.

- Build performance dashboards, cohort analysis, and predictive insights for leadership visibility.

- Improve conversion rate, LTV, and retention through data-backed initiatives.

4. Budget & P&L Management:

- Own multi-crore monthly marketing budget with strict ROI governance.

- Optimize spend efficiency, scaling strategy, and marginal ROAS.

- Present revenue forecasts and performance reviews to leadership.

5. Team Leadership & Capability Building:

- Hire, mentor, and scale a high-performing performance marketing team.

- Manage agencies, vendors, and technology partners.

- Foster a culture of accountability, experimentation, and continuous learning.

6. Cross-Functional Business Impact:

- Partner with Product, Tech, Analytics, Creative, and Sales to improve the full customer journey.

- Influence pricing, merchandising, and retention strategy using marketing insights.

- Support international expansion and new market entry.

Qualifications:

- Bachelors or Masters degree in Marketing, Business, Analytics, or related field.

- 7-12 years of performance marketing experience, including team leadership and revenue ownership.

- Proven track record of scaling e-commerce revenue with strong ROAS and CAC control.

- Deep expertise in Google Ads, Meta Ads, Shopping, attribution, and analytics tools.

- Strong business acumen, P&L mindset, and data-driven decision making.

- Experience in luxury, jewelry, or high-AOV e-commerce is a strong advantage.

Success Metrics:

- Revenue growth & ROAS improvement

- CAC reduction & contribution margin expansion

- Conversion rate & LTV improvement

- Scalable global acquisition engine

- High-performing team and experimentation velocity