GemPundit - Head - Growth & Revenue Operations

About Company -

Established in 2013, We GemPundit, are among India's largest dealers in colored precious and semi-precious gemstones like Ruby, Blue Sapphire, Emerald. We boast a vast inventory of 1 Lakh+ products with more than 900,000 HD photographs and videos taken using our unique industry-leading color accurate photography mechanism. With National ranking of No.1 in Gemstone & No.12 in Jewellery, we have helped our 50,000 clients in over 95+ countries improve their lifestyle with the help of gem laboratory -approved healing gemstones.

Each of these efforts have been recognized by India's leading gemstone stalwarts such as GJEPC, IFA, GemPundit has been honored with prestigious titles in the field of Innovation, Highest Export, Best eCommerce and Brand Icon fetching us glowing coverage in leading publications like The Economic Times, and the Times of India, as well as magazines like Forbes and Cosmopolitan.

The Role

As Head of Revenue & Operations, you own two things simultaneously: the performance marketing engine that fills the top of the funnel, and the inside sales floor that converts it into revenue. This is not a strategy role and not a single-channel specialist role it is an end-to-end commercial ownership role.

You will report directly to the CEO and lead teams spanning paid acquisition, sales operations, analytics, and retention. Your mandate is to build a profitable, scalable revenue system powered by data, AI, and tight cross-functional execution with zero tolerance for vanity metrics.

Key Responsibilities

PPC & Performance Marketing

- Own all paid media channels - Google Ads, Meta, and emerging platforms - with full ROAS and CAC accountability

- Build and manage full-funnel campaign architecture: ToFu awareness through BoFu retargeting and remarketing

- Drive bidding strategy evolution: from Max Clicks - Max Conversions - tCPA/tROAS as data matures

- Own attribution modelling - build a reliable multi-touch model that informs spend allocation across channels

- Run structured A/B and creative testing frameworks across landing pages, ad creatives, and audience segments

- Stay ahead of platform changes: PMax, Demand Gen, AI-powered bidding, and new Google/Meta features

- Leverage AI tools for audience segmentation, dynamic creative, predictive bidding, and content generation

- Build and own dashboards that give leadership a real-time view of acquisition efficiency - not vanity metrics

Inside Sales Operations

- Drive weekly and monthly revenue targets from existing inside sales funnels with Sales GM .

- Ensure TL performance, coaching quality, and development - upgrade or exit weak supervisors

- Own RCA for all operational failures: FRT misses, conversion drops, follow-up leakage, productivity loss

- Design and enforce incentive structures that drive the right behaviours and prevent gaming

- Own capacity planning, attrition management, PIPs, and quality of incoming hires

- Implement CRM hygiene, SLA enforcement, and feedback loops between marketing and sales

- Protect CEO bandwidth - zero operational escalations should reach the founder

Analytics, MIS & Attribution

- Build a single source of truth for Sales, Marketing, and Product teams via unified dashboards

- Define and track north-star KPIs: ROAS, CAC, Opportunity Loss %, Unassisted Conversion Rate, Retention Rate

- Own data pipelines and reporting infrastructure - SQL, Big Query, or equivalent tools preferred

- Translate data into clear narratives for leadership - connect numbers to decisions, not just reports

Retention & Lifecycle

- Build lifecycle marketing programmes - email, WhatsApp, and CRM-driven reactivation flows

- Run cohort analysis to identify high-LTV segments and reduce churn in at-risk cohorts

- Own repeat purchase rate as a KPI - build referral and loyalty loops that reduce CAC over time

AI-First Execution

- Actively deploy AI tools across the growth stack: personalisation, lead scoring, content generation, dynamic pricing

- Champion a culture of experimentation and rapid iteration using AI-augmented workflows

- Evaluate and onboard new AI tooling - build internal capability, not just vendor dependency

Requirements

Experience

- 8-14 years of overall experience across growth marketing, PPC, and/or revenue operations

- Minimum 4 years of hands-on PPC ownership - Google Ads and Meta - with direct ROAS accountability

- Minimum 3 years managing a B2C inside sales team with direct revenue targets

- Demonstrated track record of owning a P&L or revenue number end-to-end

- D2C or e-commerce background strongly preferred - high-AOV categories a bonus

Technical Skills

- Deep fluency in Google Ads: campaign structures, bidding logic, attribution, PMax, Demand Gen

- Meta Ads: creative testing frameworks, audience strategy, ROAS optimisation

- MIS & Analytics: dashboarding, SQL or BigQuery preferred, Power BI / Looker / GA4

- CRM platforms: LeadSquared, Salesforce, Zoho, or equivalent

- AI tools: actively using AI in current workflow - not just awareness

Education

- Graduation or Post-graduation from Tier 1 colleges accepted

- Strong analytical aptitude & Quantitative knowledge.

Soft Skills & Mindset

- Highly analytical yet action-oriented - comfortable making decisions with imperfect data

- Scrappy builder mindset: does more with less, not dependent on large teams or big budgets

- Excellent cross-functional leader - can align product, engineering, sales, and marketing to shared goals

- Strong communication: can translate data into narrative for founders and floor equally

- Ownership language throughout - accountable for outcomes, not activities