Description:

Role Summary:

Gardens Need Pvt. Ltd., a high-growth brand in the Consumer Products/Agri & Garden segment, is seeking a results-driven Area Sales Manager (ASM) to take full ownership of the sales and distribution operations across the Jharkhand territory. This role demands a dynamic professional with deep experience in FMCG/Consumer Product distribution, a proven track record of hitting aggressive targets, and expertise in managing complex dealer networks specific to the region.

Key Responsibilities:

The ASM will be fully accountable for driving sales, expanding market reach, and ensuring operational excellence within the Jharkhand territory.

1. Sales & Target Achievement:

- Achieve Primary & Secondary Sales: Consistently meet and exceed monthly, quarterly, and annual sales targets for the assigned product portfolio across the entire Jharkhand market.

- Forecasting: Develop accurate sales forecasts and demand plans in collaboration with the Regional Sales Head, ensuring optimal stock levels across the supply chain.

- Revenue Collections: Ensure timely and effective collection of outstanding payments from distributors and dealers, maintaining healthy credit limits.

2. Distribution Network & Market Expansion:

- Network Development: Strategically expand the distributor and retailer network in untapped markets within Jharkhand to enhance product visibility and penetration, especially in Tier 2 and Tier 3 cities.

- Channel Management: Identify, appoint, and manage distributors and super-stockists, ensuring their operational efficiency, inventory hygiene, and financial stability.

- Market Coverage: Achieve maximum retail outlet (RO) coverage and drive SKU-wise availability in line with market potential and company objectives.

3. Team Leadership & Development:

- Recruitment & Training: Recruit, train, and mentor a high-performing sales team, including Sales Representatives (SRs) and Territory Sales In-charge (TSIs), dedicated to the Jharkhand region.

- Performance Management: Monitor and evaluate the daily activities and performance of the sales team, providing consistent coaching, feedback, and necessary training to ensure target achievement.

- Motivation: Foster a high-energy, competitive, and ethical sales culture within the territory.

4. Market Intelligence & Promotions:

- Competitive Analysis: Continuously monitor competitor activities, pricing strategies, and product launches in Jharkhand, reporting key insights to management.

- BTL Activities: Plan and execute effective Below-The-Line (BTL) activities, trade schemes, and promotional campaigns (e.g., dealer meets, visual merchandising) to generate demand and drive offtake.

- Reporting: Ensure accurate and timely reporting of sales figures, market feedback, and expenses through the prescribed reporting systems (e.g., SFA).

Candidate Qualifications & Profile:

- Experience: 5 to 8 years of successful experience in field sales and distribution management, preferably in an Area Sales Manager capacity.

- Industry Fit: Mandatory experience within the FMCG (Fast-Moving Consumer Goods), Consumer Products, or Agri & Garden segment is required.

- Education: A Bachelor's degree is mandatory; an MBA in Sales/Marketing is desirable.

Skills:

- Proven track record in handling distributor sales, primary, secondary, and tertiary targets.

- Strong negotiation, communication, and relationship-building skills.

- Willingness to travel extensively within the Jharkhand territory and specific local market familiarity is highly preferred.