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Gameberry Labs Reviews by Employees

Roles & Responsibilities: - Plan & conceptualize new performance ad creative concepts (Text ads, Static banners, Animated video ads, UGC ads ) to maximize ROI on Google, TikTok, Snapchat, Facebook and other ad networks - Understand target personas for our game and develop ad creatives that resonate with their interests and preferences. - Conceptualize, execute & iterate App/Play Store experiments (game screenshots) to deliver KPIs - Develop monthly level UA creative strategy based on creative data, acquisition channels, new lines of communication, competitive developments, and market trends for continuous improvement - Analyze creative data & propose actionable recommendations for the next set of creatives alongside testable hypotheses to improve campaign ROI - Write creative briefs for in in-house creative production team & creators to get the campaign assets developed - Run brainstorming sessions with the marketing team for new concepts in UA - Research mobile gaming creatives & share insights related to creative trends/ messaging opportunities/format/copy/player motivation etc with the team. Requirements: - MBA or Master's degree from prestigious advertising/communication school - 7-8 years of proven experience in conceptualizing ads (animated video, UGC's, static banners, text ads) for performance marketing campaigns. - Should have been a part of the App marketing team in the past. - Should have a basic understanding of digital marketing - Hands-on experience in copywriting, conceptualizing video ads - Experience of being in the gaming UA team will be an added advantage - Ability to present strong opinions on critical decisions and creative best practices - Attention to detail, strong creative aesthetics & project management skills - Passionate about playing mobile games

Bangalore

Gameberry Labs - Senior Creative Marketing Manager 

Job Description for Gameberry Labs - Senior Creative Marketing Manager  in GAMEBERRY LABS PRIVATE LIMITED in  Bangalore for (8-10) years of experience. Apply Now!