We are seeking an experienced Associate Director Programmatic to lead programmatic strategy, campaign execution, and innovation across key client accounts. The ideal candidate will possess deep expertise in programmatic media buying, audience strategy, campaign optimization, and ad-tech ecosystems, while serving as a strategic advisor to clients and a mentor to high-performing programmatic teams.

Key Responsibilities:

- Own end-to-end programmatic strategy, planning, execution, and performance delivery across multiple client accounts.

- Lead campaign architecture, audience segmentation, data onboarding, testing frameworks, and optimization strategies.

- Drive KPI alignment, pacing, measurement planning, attribution, and performance reporting to achieve business outcomes.

- Develop and execute full-funnel programmatic strategies across Display, Native, Video, YouTube, Connected TV (CTV), Audio, and DOOH channels.

- Manage and optimize campaigns across leading DSPs including DV360, The Trade Desk, Amazon DSP, and other biddable platforms.

- Design and execute PMP (Private Marketplace) and Programmatic Guaranteed (PG) deals with publishers and partners.

- Partner with Planning, Analytics, Creative, Data, and Technology teams to deliver integrated media solutions.

- Evaluate emerging channels, identity solutions, retail media opportunities, and new ad-tech platforms to drive innovation.

- Lead client presentations, strategic reviews, business development discussions, and programmatic thought leadership initiatives.

- Identify automation opportunities, process improvements, and scalable operating models to enhance team efficiency.

- Mentor, coach, and develop programmatic specialists, traders, and managers while fostering a culture of continuous learning and excellence.

Required Skills:

- 10 - 12 years of experience in programmatic media strategy, planning, and campaign management.

- Strong expertise in programmatic buying models including RTB, PMP, and Programmatic Guaranteed.

- Hands-on experience with DSPs such as DV360, The Trade Desk, Amazon DSP, and other programmatic platforms.

- Deep understanding of Display, Native, Video, YouTube, CTV, Audio, and DOOH advertising ecosystems.

- Experience with ad verification and brand safety tools such as IAS, DoubleVerify, and MOAT.

- Strong knowledge of tracking technologies, tags, pixels, macros, attribution, and troubleshooting.

- Familiarity with analytics and measurement platforms including GA4, Adobe Analytics, AppsFlyer, Kochava, and Adjust.

- Strong analytical mindset with the ability to interpret complex data and translate insights into actionable strategies.

- Excellent stakeholder management, communication, and client-facing consulting skills.

- Proven experience leading teams and managing multiple workstreams in a fast-paced agency or digital media environment.