Galaxy Web Links - Manager - Brand Marketing

Description:

Key Responsibilities:

Brand Strategy & Identity:

- Define, strengthen, and evolve the brands positioning, tone, and visual identity across channels.

- Ensure brand consistency across all internal and external communications, including digital, print, and events.

- Translate complex concepts into clear, engaging narratives that resonate with diverse audiences.

Campaigns & Content:

- Conceptualize and execute brand campaigns that drive awareness, engagement, and affinity.

- Collaborate with creative, design, and product teams to bring campaigns to life across multiple platforms.

- Manage the brand calendar and ensure timely execution of key initiatives and launches.

- Develop storytelling frameworks for social media, blogs, videos, and PR features.

Social Media & Digital Presence:

- Own social media strategy and execution from content ideation to community engagement and analytics.

- Create content that reflects brand personality, including posts, memes, and thought leadership pieces.

- Track performance across platforms and optimize based on insights and trends.

PR, Media & Thought Leadership:

- Build and maintain relationships with media, influencers, and key partners.

- Craft compelling press releases, media pitches, and brand stories.

- Support leadership and subject-matter experts in developing thought-leadership content.

Data, Insights & Optimization:

- Monitor brand perception and digital sentiment across channels.

- Use data to evaluate campaign performance and audience engagement.

- Present actionable insights and recommendations to improve brand reach and effectiveness.

Required Skills & Qualifications:

- 3-6 years of experience in brand marketing, communications, or related roles.

- Proven ability to craft and execute creative campaigns across digital ecosystems.

- Strong grasp of storytelling, brand identity, and audience engagement.

- Excellent communication and copywriting skills both strategic and creative.

- Deep understanding of major social media platforms (LinkedIn, Instagram, X/Twitter, YouTube, etc.)

- PR and media experience from drafting press releases to managing journalist relations.

- Comfort with analytics tools to interpret performance data and refine strategies.

- Ability to work cross-functionally with product, design, and marketing teams.

Preferred Qualifications:

- Experience in a fast-paced tech, startup, or digital-first environment.

- Familiarity with tools such as Google Analytics, Sprout Social, HubSpot, or similar platforms.

- Creative mindset with a pulse on digital culture, trends, and emerging platforms