Full Basket Property - Analyst - Search Engine Optimization

Description:

- Developing and executing a results-driven, multi-platform brand, and communications strategy for the Company, both at the corporate & business vertical levels.

- Formulate marketing communication plans in line with the business strategy in close coordination with senior management & business teams.

- Design and coordinate advertising campaigns and key brand initiatives to build saliency and awareness across offline and online media.

- Effectively manage all brand communication touchpoints for external and internal purposes including marketing collaterals, corporate presentations, website, social media, blogs, etc.

- Build brand thought leadership with a strategic communication roadmap and develop signature properties for the brand in collaboration with Research, PR, and Business Marketing teams.

- Create brand guidelines adherence framework for consistent brand look n feels across business lines.

- Good understanding of Media planning & execution across ATL & BTL media.

- Set up, update, and monitor the marketing communications calendar and event plans.

- Build brand preference and equity amongst key target audiences including employee and external stakeholders.

- Manage brand marketing spending and closely work with vendors and agencies for optimal brand ROIs.

Support stakeholder communications:

- Drive the creative team comprising designers and copywriters to develop and implement best- in-class stakeholder communications (real estate developers, brokers, property buyers, media, industry chambers, etc. ) mailers, reports, social media posts, etc